We9re seeking a talented Go-to-Market Manager who can lead marketing strategies for our key segments within the bank, including Consumer, Commercial, Small Business, Wealth and Mortgage.
Ideal for a strategic leader with deep experience in segment marketing, customer insights, and cross-functional execution, you9ll be responsible for crafting and driving marketing strategies for all segments, fueling growth, and differentiating our brand in a competitive landscape.
Key Responsibilities:
• Own and evolve the marketing strategy for all segments, grounded in customer insights, market trends, and business objectives.
• Go-To-Market Leadership will be responsible for end-to-end GTM planning for new product launches, campaigns, and initiatives-partnering closely with Product, Sales, and Channel teams, Small Business ecosystems and the challenges faced by entrepreneurs.
• Translate customer needs and behaviors into actionable insights that inform messaging, positioning, and value propositions.
• Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment-specific initiatives.
• Monitor campaign performance, segment KPIs, and customer engagement metrics to refine strategies and improve ROI.
• Stay ahead of industry trends and bring innovative ideas to elevate our approach to small business marketing.
Qualifications:
• Bachelor9s degree in Marketing, Business, or related field (MBA preferred) with 8+ years of experience in B2B or B2C marketing, with a strong focus on leading teams, segment strategy and GTM execution.
• Proven success in developing and launching marketing strategies for small business audiences.
• Strong analytical skills with the ability to translate data into strategic insights.
• Expert knowledge of internet/intranet websites, website design and web technologies.
• Proficiency with analytical tools with the ability to perform data deep dives to surface actionable insights. Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Excellent communication and stakeholder management skills.
• Prior managerial or supervisory experience preferred.
• Experience working in matrixed organizations and influencing cross-functional teams.
• Experience with CRM platforms, marketing automation tools, and data visualization preferred.
• Agile marketing or product marketing certification is a plus.
• This is an in-office position 5 days - not a hybrid role.
• Locations:
o Phoenix, AZ
o San Francisco/San Diego, CA
o Denver, CO
o New York, NY
o Houston, TX
o Midvale/Salt Lake City, UT
• Salary Ranges:These ranges are dependent on job experience and other job-related factors:
o Arizona, Colorado,Texas, Utah: $150,000- $175,000
o California, New York: $150,000 - $200,000.
Benefits:
• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire
