Marketing Manager - Active Adult

Greystar Worldwide, LLC • $75K — $90K *
US-Anywhere
+ 6 other locationsRemote
Real Estate & Construction
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 3+ years corporate-level marketing experience in property management or related industry.
  • Bachelor's degree in Marketing, Communications, Business, or a related field required.
  • Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics.
  • Strong experience in developing and implementing brand strategies.
  • Excellent project management and cross-functional collaboration skills.

Responsibilities

  • Serve as primary marketing contact for Onsite and Operations teams.
  • Collaborate with teams to develop programs that enhance property performance.
  • Define and execute marketing strategies to achieve portfolio business goals.
  • Manage the Greystar brand to ensure consistency across the portfolio.
  • Project manage the development of community-specific digital assets and collateral materials.

Benefits

  • Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
  • Generous Paid Time Off including 15 vacation days, 4 personal days, 10 sick days, and 11 holidays.
  • 6-Week Paid Sabbatical after 10 years of service, and every 5 years thereafter.
  • 401(k) with Company Match up to 6% of pay after 6 months of service.
  • Paid Parental Leave and fertility benefits reimbursement.
Full Job Description
JOB DESCRIPTION SUMMARY
The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that enhance brand presence, support client objectives, and drive property performance across our portfolio. This role requires a results-driven marketing professional with experience in brand building, digital marketing, and data-driven decision-making.

The ideal candidate will bring at least three (3) years of corporate-level marketing experience in the property management or related industry, supported by a four-year college degree in Marketing, Communications, Business, or a related field. The Marketing Manager will collaborate closely with internal teams and clients to deliver impactful campaigns, manage reporting, and ensure marketing efforts align with overall business goals.

**Approximately 20% travel annually and must be located on the East Coast

JOB DESCRIPTION

  • Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
  • Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
  • Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio's business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
  • Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
  • Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
  • Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
  • Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
  • Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
  • Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
  • Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library - includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.
  • Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
  • Conducts monthly touchpoints, at minimum, with Operations through calls/meetings to discuss client expectations, marketing goals, and marketing support to enhance property performance.
  • Meets with advertising and marketing partners on a regular cadence, reviews proposed service contracts to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets in place as needed to achieve optimal results that support asset performance goals.
  • Provides technical guidance and support to onsite and corporate teams as well as colleagues to include troubleshooting challenges discovered as onsite teams audit digital ad channels for accuracy.
  • Collaborates with our national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
  • May supervise other marketing team members by interviewing with an eye for top talent, hiring, training, developing, managing their performance and make tough decisions when necessary.
  • Senior role may be assigned based on experience and/or responsibilities assigned.


Key Skills and Competencies:
  • Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics
  • Strong experience in developing and implementing brand strategies
  • Ability to create and present client reporting and marketing performance analyses
  • Excellent project management, communication, and cross-functional collaboration skills
  • Creative mindset with the ability to translate data and insights into actionable strategies
  • This is an exciting opportunity for a marketing professional passionate about property management to leverage their expertise in brand building and client engagement while contributing to the growth and success of our portfolio.


#LI-TR1

The salary range for this position is $75,000 - $90,000.

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.
  • Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
  • Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.


Robust Benefits Offered*:
  • Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
  • Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
  • For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
  • 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
  • 401(k) with Company Match up to 6% of pay after 6 months of service.
  • Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
  • Employee Assistance Program.
  • Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
  • Charitable giving program and benefits.


*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

About Greystar Worldwide, LLC

Greystar Worldwide, LLC Careers

Joining Greystar Worldwide, LLC presents an unparalleled opportunity to become part of a leading team of professionals dedicated to pioneering innovations in the global marketplace. Greystar Worldwide, LLC stands as a beacon of career growth and professional development, offering a plethora of job opportunities across various sectors.

Explore Career Opportunities

Greystar Worldwide, LLC invites talented individuals to explore its diverse range of job opportunities. From internships that provide a solid foundation for future leaders to full-time positions that challenge and expand professional skills, Greystar Worldwide, LLC is a hub for career advancement.

Innovation and Leadership

At Greystar Worldwide, LLC, innovation intersects with leadership, driving the company to new heights in industry standards and operational excellence. Employees are encouraged to lead projects that set benchmarks in technology and service, fostering a culture of continuous improvement and creative problem-solving.

Diversity and Inclusion

With a commitment to diversity and inclusion, Greystar Worldwide, LLC ensures that all team members receive diversity training, promoting an environment where everyone’s contributions are valued. This approach not only enhances team dynamics but also contributes to the company’s robust problem-solving capabilities.

Professional Growth and Development

Career growth at Greystar Worldwide, LLC is not just a possibility—it is a priority. The company supports its employees with unmatched training programs, leadership development courses, and opportunities for networking and professional growth. This commitment ensures that every team member can reach their full potential.

Benefits and Culture

Greystar Worldwide, LLC is renowned for its vibrant culture and comprehensive benefits package designed to support the well-being and financial security of every team member. Employment at Greystar Worldwide, LLC means access to health benefits, retirement plans, and wellness programs that together create a supportive and positive workplace.

Join the Greystar Worldwide, LLC Team

Greystar Worldwide, LLC is actively hiring and looking for individuals who are passionate, curious, and driven to excel. Candidates interested in applying are encouraged to submit their resume and prepare for an interview process that values insight, experience, and a readiness to contribute to a dynamic team.

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Greystar Worldwide, LLC is not just a company—it is a place where careers are made, skills are honed, and professional achievements are recognized and celebrated. Join Greystar Worldwide, LLC to be part of a team that is shaping the future through innovation, leadership, and a commitment to excellence.
Learn more about Greystar Worldwide, LLC
Industry
Real Estate & Construction
* Ladders Estimates

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