Job Description
The Marketing Manager, reporting to the Director of Sales and Marketing,is a hands-on campaign strategist and revenue-focused leader who can build andexecute high-performing marketing programs across paid search, organic, andsocial media, while developing the people who help deliver them.
1Click is looking for an experienced, results-driven marketingprofessional who combines deep channel expertise with strong leadershipinstincts. This role is accountable for the strategy, execution, performance,and continuous improvement of all digital marketing initiatives while leadingthe day-to-day operations of the marketing team.
This role will serve as the operational leader of the marketingdepartment, helping the Director of Sales and Marketing prioritize initiatives,improve processes, remove roadblocks, and ensure the team is executing at ahigh level.
As our Marketing Manager, you'll take end-to-end ownership ofcampaign strategy - from planning through execution and optimization - acrosspaid search, organic/SEO, and social media. You'll set the direction for how wegenerate and convert demand, translate performance data into decisions, andbuild a high-performing, collaborative team.
This is your chance to shape how 1Click generates revenuethrough marketing, lead and grow a small but mighty team, and make a direct,measurable impact on the business.
Responsibilities
Marketing Operations
• Own the day-to-dayoperations of the marketing department, ensuring projects are prioritized anddelivered on time.
• Coordinate workloads acrossthe marketing team and manage project timelines.
• Develop and improvemarketing processes, workflows, and documentation.
• Manage relationships withexternal agencies, freelancers, and vendors.
• Support annual planning,quarterly objectives, and departmental budgeting.
Campaign Strategy & Management
• Own the development andexecution of integrated marketing campaign strategies across paid search,organic, and social media, aligned with revenue and growth targets.
• Set channel strategy andbudget allocation, balancing paid search, organic growth initiatives, andsocial media investment for maximum ROI.
• Oversee campaign executionend-to-end - from planning and creative briefing through launch, optimization,and reporting.
• Partner with sales andleadership to ensure marketing pipeline and revenue targets are met.
Paid Search & Performance Marketing
• Own the strategy, structure,execution, optimization, and ongoing performance of Google Ads and Metaadvertising campaigns, making data-driven recommendations to improve leadquality, conversion rates, and return on ad spend.
• Manage budgets and biddingstrategies, monitor performance, and reallocate spend to maximize return on adspend (ROAS).
• Stay current on platformupdates, auction dynamics, and best practices to keep campaigns competitive.
Organic & Social Media
• Direct organic growthstrategy, including SEO and content initiatives that build sustainable,low-cost-per-lead traffic.
• Own social media strategyacross organic and paid social, ensuring brand consistency and audience growth.
• Guide content planning andcreative direction to support both organic reach and paid amplification.
Leadership & Team Development
• Lead, coach, and develop ateam of two marketing team members, setting clear goals and providing regularfeedback.
• Build a collaborative,high-performing team culture that mirrors 1Click's broader performance-drivenculture.
• Delegate campaign executioneffectively while maintaining oversight of quality and performance.
• Identify growthopportunities for team members and support their professional development.
Reporting & Revenue Growth
• Track and report on campaignperformance, revenue attribution, and ROI across all channels.
• Translate marketing datainto actionable insights for leadership, tying marketing activity directly torevenue outcomes.
• Continuously test, iterate,and optimize campaigns to improve lead quality, conversion rates, and costefficiency.
Skills and Qualifications
• 4+ years of progressive digitalmarketing experience, with demonstrated success developing and optimizing paidand organic marketing campaigns.
• Demonstrated successmanaging revenue-generating marketing programs, with a track record of hittingor exceeding targets.
• Leadership experiencethrough managing, mentoring, coaching, or leading cross-functional projects ispreferred.
• Advanced knowledge of GoogleAds and Meta Ads Manager, including campaign creation, optimization, audiencestrategy, bidding strategies, conversion tracking, and performance analysis.
• Strong proficiency withGoogle Analytics 4, Google Tag Manager, reporting tools, and major paid andorganic social media platforms.
• Strong analytical skills,with the ability to translate performance data into strategy and businessimpact.
• Experience managingmarketing budgets and being accountable for ROI/ROAS.
• Excellent communication,leadership, and project management skills.
• Bachelor's degree inMarketing, Business, Communications, or a related field if preferred.
• Experience in home services,energy, or a similarly consultative sales environment is an asset.
• Experience managingagencies, freelancers, or external marketing partners.
Competencies
• Strategic thinker who isequally comfortable rolling up their sleeves to execute.
• Strong leadership presencewith a coaching mindset.
• Revenue-focused andmetrics-driven.
• Comfortable managingmultiple campaigns and priorities in a fast-paced environment.
• Collaborative, with theability to work cross-functionally with sales and leadership.
• Adaptable and resourceful ina growing, evolving organization.
How to Apply
Missing some of the qualifications but still feel like you cando the job? If you have some of the skills and experience, we're looking forand are willing to use your talent to learn the rest, we encourage you toapply!
Please visit our careers page to see more job opportunities.