Citigroup, Inc

Marketing Lead, Senior Vice President

Citigroup, Inc • $163K — $245K *
New York, NY 10025Hybrid
Finance & Insurance
8 - 10 years of experience
Reposted 1 month ago
Job Overview by Ladders

Qualifications

  • 10+ years of relevant experience
  • Exceptional communication skills with an emphasis on action and problem-solving
  • Proven collaborative skills across teams
  • Thoughtful, intellectually curious, and possessing a growth mindset
  • Excellent planning, forecasting, and analytical abilities
  • Strong background in digital marketing and customer acquisition
  • Knowledge of private label credit cards and consumer finance is a plus

Responsibilities

  • Serve as a key thought leader in the marketing team to achieve growth goals
  • Oversee program management processes and guide the program management team
  • Develop an annual marketing plan with budget and resource allocation
  • Ensure compliance with controls and document processes effectively
  • Manage implementation and execution of projects with cross-functional teams
  • Track multiple projects and coordinate resource planning
  • Provide metrics and reports on project performance and team growth

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) retirement plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off including vacation, sick leave, and holidays
Full Job Description
Citi is looking for a marketing leader to own and drive the full marketing strategy for high-impact retailer partnership portfolios, serving as the primary point of contact for external partners and a central force for cross-functional alignment. In this role, you will shape how Citi and its partners acquire, engage, and retain customers, building marketing programs that deliver measurable growth across acquisitions, spend, and loyalty. You will sit at the intersection of partner management, marketing execution, and program delivery, leading a team of program managers while influencing strategy at the most senior levels of the organization.

Responsibilities
  • Lead the development and execution of annual marketing strategies for retailer partnership portfolios, with clear goals across acquisitions, customer engagement, spend, loyalty, and retention.
  • Act as the senior day-to-day partner contact, driving alignment between Citi and external partners to build collaborative, high-performing marketing programs.
  • Manage the full program lifecycle from identifying requirements and planning resources to coordinating cross-functional execution and tracking performance against objectives.
  • Oversee and develop a team of program managers, setting clear priorities, managing resource allocation, and maintaining a high standard of delivery across all active projects.
  • Contribute to the marketing technology and automation roadmap, identifying opportunities to improve campaign delivery, reporting, and operational efficiency.
  • Run the project steering committee, keeping senior stakeholders informed of project status, risks, and priorities aligned to business strategy.
  • Build and maintain dashboards and communication frameworks that provide real-time visibility into program health, team performance, and key metrics.
  • Secure internal approvals and alignment on new campaigns, removing barriers and ensuring flawless execution in partnership with existing customer marketing and acquisitions teams.


Required Qualifications & Skills
  • 10 or more years of experience, including 8 or more years within financial services marketing.
  • Bachelor's degree or equivalent university education.
  • Demonstrated ability to develop and deliver marketing strategies that drive measurable outcomes including acquisitions, revenue, and customer engagement.
  • Skilled at leading and influencing cross-functional teams across internal and external stakeholders, with a track record of building productive partnerships.
  • Strong planning, forecasting, and analytical capabilities, with the ability to use data to inform decisions and communicate performance clearly.
  • Clear, confident communicator who can operate at a senior level both in presenting strategy and resolving issues with urgency and clarity.


Beneficial Skills & Qualifications
  • Experience in co-brand and credit card marketing, with familiarity of the dynamics that drive partner portfolio growth.
  • Background in private label credit cards or consumer finance, with an understanding of how product and marketing strategy intersect in retail banking partnerships.
  • Background in digital marketing or customer acquisitions, with the ability to apply channel-level insight to broader marketing strategy.
  • Intellectually curious, with a growth mindset and genuine passion for the role marketing plays in shaping customer relationships.

#LI-LK2

Job Family Group:
Marketing

Job Family:
Marketing Program Management

Time Type:
Full time

Primary Location:
New York New York United States

Primary Location Full Time Salary Range:
$163,600.00 - $245,400.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jun 22, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

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Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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