Marketing Lead

Method Financial

$160K — $200K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years post-MBA
  • Experience at a top consulting firm, transitioning to startup
  • Startup internship or high-growth environment experience
  • Background in marketing (demand gen, content, product marketing) for an enterprise product
  • Ability to quickly learn and ramp up independently
  • Strong writing and communication skills
  • Capacity to improve others' work sensitively

Responsibilities

  • Develop a deep understanding of Method's value proposition and communicate it across all touchpoints
  • Oversee marketing projects from brief to execution without passing responsibilities
  • Lead go-to-market initiatives, including product release campaigns and growth marketing experimentation
  • Support sales and product marketing by creating tactical deliverables that expedite deals and product launches
  • Foster understanding across product marketing, content, and demand to maneuver through various workstreams
  • Identify output leaks in marketing verticals and implement structures to fix them
  • Maintain a strong grasp of Method's ICP, competitive landscape, and product differentiation

Benefits

  • Direct reporting line to COO and Co-Founder
  • Opportunity to work across all marketing verticals
  • High-paced, energizing work environment
  • Autonomy in ownership of projects
  • Exposure to multiple aspects of marketing strategy and execution
Full Job Description
About the role

We're hiring a Marketing Lead to be the horizontal connective tissue across Method's marketing function. You'll report directly to the COO and Co-Founder and work across all marketing verticals

This is a strategic generalist role spanning the full breadth of Method's marketing function. You'll oversee strategy development and execution across product marketing, content, and demand partnering closely with the leads of each vertical to drive alignment, sharpen positioning, and ensure initiatives ship with rigor. You'll develop a strong point of view on Method's ICP and market positioning, and bring the structured thinking and communication clarity that makes the whole marketing org more effective. The pace is high, the scope is wide, and the best candidates will find that energizing.

What you'll do
  • Develop a deep understanding of Method's value proposition, distill it for different audiences (internal and external), and ensure it shows up consistently across every touchpoint - website, decks, outbound, content, paid, and events
  • Own marketing projects end to end across verticals: from brief to execution, no passing the baton
  • Drive specific go-to-market initiatives including product release campaigns, ICP-targeted content, and growth marketing experimentation.
  • Support sales, customer success & product marketing with tactical marketing deliverables (one-pagers, decks, messaging guides) that make deals move faster and launch new products
  • Build cross-functional fluency across product marketing, content, and demand so you can step into any workstream without a formal handoff.
  • Identify where the marketing function is leaking output between verticals and bring structure to close the gaps.
  • Develop and maintain a strong understanding of Method's ICP, competitive positioning, and product differentiation.
Who you are
  • 1-2 years post-MBA
  • Recent experience at a top consulting firm looking to make the transition to a startup.
  • You've done a startup internship or worked in a high-growth environment so you know what it looks like when direction changes weekly and ownership is yours to claim.
  • You have past experience in a marketing role: demand gen, content, or product marketing, ideally for an enterprise product. You have opinions about what works and why.
  • You learn fast and ramp yourself; you don't need things repeated, and you build domain knowledge on your own time.
  • You can take a brief, run with it, and come back with something polished
  • Strong writer and communicator; you can improve someone else's work without being precious about your own.
Extra Awesome
  • Prior fintech or B2B SaaS experience; especially in complex API or infrastructure products.
  • Familiarity with demand gen channels (paid, events, email) and content strategy.
  • Experience working cross-functionally with sales, CS, or product teams on go-to-market.
  • Strong opinions on B2B positioning and what actually moves buyers in the financial services space.

The annual US base salary range for this role is: $160,000-$200,000.

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