Marketing Lead

Foundation

$90K — $130K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of marketing experience in high-growth, venture-backed tech companies.
  • Ability to blend strategic vision with hands-on execution.
  • Strong customer and market orientation, leveraging AI from the outset.
  • Comfortable working as a generalist in an evolving role.
  • Experience in building marketing programs from scratch for complex industries.

Responsibilities

  • Accelerate growth of AI-native SaaS products in homebuilding.
  • Transform marketing approaches for homebuilders using tech and design.
  • Define, launch, and scale ecosystem products in adjacent homeownership industries.
  • Collaborate on the development of AI-driven services for homeowners.
  • Actively engage in product, design, and engineering discussions.

Benefits

  • Opportunity to define and shape the first marketing role in the company.
  • Ability to work at the intersection of AI, real estate, and marketing.
  • Potential for significant impact within a transformative company.
  • Work within a passionate and customer-focused team.
  • Engagement in a generational experience in homebuilding technology.
Full Job Description
Introduction

Foundation is hiring our first marketer to accelerate our core business, modernize homebuilding, and transform the experience of buying, selling, and owning homes.

Foundation's First Marketer

We're hiring our first marketer. We're looking for a hands-on, impact-obsessed, AI-accelerated marketer who wants to transform a major pillar of the U.S. economy - and help redefine marketing for the AI era.

The Job

You'll play a central role in driving Foundation's next stages of growth - working at the intersection of AI, marketing, and real estate transformation. Here's our expected order of operations:

  1. Rapidly accelerate the growth of our core product line: the AI-native stack for the homebuilding industry. This is vertical SaaS: whitepapers, testimonials, product marketing, outbound, OOH, and more. You'll help tell the story of how Foundation is redefining homebuilding, and - because our customers genuinely love what we're building - you'll have strong tailwinds from day one.
  2. Transform how homebuilders market and sell homes. Homebuilders don't have access to Silicon Valley-grade marketing, technology, or design. You'll help us change that - using Foundation's products, playbooks, and expertise to give them superpowers.
  3. Seed the network. You'll help define, launch, and scale our first ecosystem products, expanding beyond homebuilding into the adjacent industries that power homeownership. We have a strong thesis on what comes first, but you'll be a key part of the discovery, shaping, and delivery process to determine how we build out this ecosystem.
  4. Be a partner as we discover, shape, and grow the native AI for homeowners. From home finance to home services to home automation and beyond, this is a generational experience.


Throughout, you'll also play a hands-on role in shaping our products - you'll be an active voice in the product, design, and engineering process.

The Requirements
  • You have 7-10+ years of experience as a marketer at high-growth, venture-backed technology companies.
  • You are both strategic and tactical; you think big but love to get your hands dirty.
  • You love getting to know new customers and new markets, you turn to AI from Day 1, and you'd rather hire AI agents than humans (to start with, at least).
  • Even if you have specialties, you're comfortable as a generalist - you'll be building a 0-to-1 marketing program for a huge enterprise vertical (homebuilding) on the fly. This includes outbound, product and content marketing, and fueling enterprise sales teams.

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