Marketing Lead

Clera

• $150K — $240K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in B2B SaaS or AI marketing, with full campaign ownership experience.
  • Track record in building and executing measurable paid acquisition campaigns.
  • Hands-on experience in both inbound (SEO, content, LinkedIn) and outbound (events, field marketing) marketing strategies.
  • Strong portfolio demonstrating expertise in product marketing and demand generation.
  • Ability to create positioning for complex products, showcasing tech-savvy understanding.
  • Familiar with marketing analytics and funnel optimization processes.
  • Experience at a fast-growing Series A to C stage startup, managing multiple marketing experiments.

Responsibilities

  • Build product positioning and develop tailored marketing solutions pages.
  • Create engaging video content, use cases, and webinars to highlight product value.
  • Conduct in-depth competitor analysis in the hospitality and AI sectors.
  • Own and manage the company blog, design media assets, and experiment with formats like newsletters and podcasts.
  • Execute comprehensive field marketing campaigns, including city activations and events.
  • Amplify founder thought leadership via LinkedIn and other channels.
  • Design and optimize paid ad campaigns, providing creative direction.
  • Refine signup funnels for scalable lead generation.

Benefits

  • Comprehensive health insurance coverage.
  • 401(k) matching contributions.
  • Equity ownership opportunity ranging from 0.20% to 0.75%.
Full Job Description
About the Role

This is a hands-on, end-to-end marketing leadership role at a seed-stage AI platform built for the hospitality industry. You will own the full marketing function, spanning product marketing and demand generation, using AI tools to achieve the output of a full team. This role sits at the center of growth and has direct impact on pipeline and brand.
What You'll Do
  • Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
  • Create video content, use cases, and webinars that showcase product value.
  • Conduct competitor analysis across the hospitality and broader AI landscape.
  • Own the blog, design assets, and experiments with media formats like newsletters, podcasts, and influencer partnerships.
  • Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
  • Develop and amplify founder thought leadership on LinkedIn and other channels.
  • Design and optimize paid ad campaigns with creative direction.
  • Refine signup funnels and build lead generation into a scalable, tightly-targeted machine.
What We're Looking For
  • 5 or more years in B2B SaaS or AI company marketing, with demonstrated ownership of end-to-end campaigns from positioning through execution.
  • Experience building and executing paid acquisition campaigns with measurable conversion metrics.
  • Hands-on experience across both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
  • Strong portfolio showing product marketing, content creation, events, and demand generation work.
  • Experience creating positioning and messaging for technical or complex products.
  • Familiarity with marketing analytics, conversion funnel optimization, and A/B testing.
  • Background at a fast-growing company at Series A to C stage running multiple concurrent marketing experiments.
  • Comfort experimenting with emerging channels such as newsletters, podcasts, or influencer partnerships.
  • No hospitality background required; ability to learn the vertical quickly is what matters.
Compensation & Benefits
  • Base salary: $150,000 to $240,000
  • Equity: 0.20% to 0.75%
  • Comprehensive health insurance and 401(k) match
  • Visa sponsorship is not available for this role
Location

On-site in San Francisco, CA.

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