Our clients' outcomes are our best story - practices that stopped missing calls, cut hold times by 90%, and recovered revenue they didn't know they were losing. You'll own marketing end-to-end: positioning Transform9 in a fast-moving AI-for-healthcare market and building the demand engine that feeds our enterprise sales team. This is a player-coach role - you'll set strategy and ship the work.
What you'll do- Own a marketing-sourced pipeline goal, set with sales leadership - the share of qualified pipeline generated by marketing programs
- Build demand generation for physician groups and health systems: events (MGMA, specialty conferences), ABM, content, paid, SEO
- Turn client results into a customer-evidence engine: case studies, ROI stories, references
- Sharpen positioning against answering services, call centers, and other AI agent vendors
- Create sales enablement that helps AEs win: decks, case studies, ROI tools, battlecards
- Build the marketing team over time as the function grows
- Use AI tools fluently to compress production timelines - we expect AI to be core infrastructure for this role
- Report on CAC, pipeline contribution, and channel performance
LocationFull-time onsite at our Birmingham, AL office.
Requirements- 8+ years of B2B marketing with 3+ years leading the function or a team
- Proven demand-gen results in B2B SaaS - you've owned a pipeline number, not just activities
- Full-funnel fluency: brand through pipeline attribution
- Strong writing - you can produce great copy yourself
Nice to have- Healthcare marketing experience, especially selling into provider organizations
- Experience as a company's first marketing leader
Benefits- Top-tier health coverage: medical, dental & vision
- 401(k)
- Paid time off + holidays, and paid parental leave
If you want to fix the front door of healthcare, we'd love to hear from you.
