The Marketing Director leads the Marketing & Communications Department of The Gathering Spot. This role oversees and drives the execution of all marketing and communications projects and tasks, and leads the strategic and long-term vision of The Gathering Spot's marketing initiatives - with a focus on driving member engagement, growing program and event attendance, generating qualified membership applications, and amplifying the cultural voice of TGS through timely, relevant, and brand-aligned content.
TGS sits at the intersection of culture and community. The right candidate has sharp instincts for when and how a culturally relevant brand should engage in current conversations - and the judgment to know when not to. This role is also responsible for telling our members' stories: highlighting their wins, their work, and the events that make TGS feel like the room where it happens.
Responsibilities include, but are not limited to:
- Strategic Planning & Execution of marketing initiatives that drive membership growth, member retention, event activation, and brand engagement
- Tracking Execution of Deliverables Across Marketing & Communications Department
- Leading, Developing, and Monitoring Brand & Voice of The Gathering Spot
- Approving all marketing and communications assets and deliverables
- Leading the member communications schedule - including the strategy for member storytelling and the highlighting of member events, recognition moments, and community milestones
- Building and managing the cultural calendar - identifying when TGS should engage in current cultural conversations and developing brand-aligned content that participates in those moments authentically
- Serving as a cross-departmental liaison to lead marketing and communications initiatives that touch various other departments
- Direct reports include Social Media Manager and Communications Manager
- Contractor and Vendor Management - including graphic designer, department admin, photographers, and videographers
- Partnering with Membership Recruitment on top-of-funnel content and campaigns designed to drive qualified applications
- Partnering with Programming and Member Events on event marketing and post-event content to drive attendance
- Owning Marketing KPIs and reporting performance against them to leadership on a regular cadence
KPIs- New member applications driven by marketing channels (organic social, email, owned content)
- Marketing's contribution to member program and event attendance - measured against targets set with Programming and Member Events teams
- Marketing's contribution to club attendance and visit frequency - measured against baseline trends and engagement targets
- Member engagement with marketing communications - email open rates, click-through rates, and member feedback on storytelling content
- Social media performance against current algorithm benchmarks - including save rate, share rate, and watch completion (not just likes and impressions)
- On-time delivery of marketing and communications deliverables against department calendar
- Cross-functional satisfaction with marketing partnership - measured through quarterly check-ins with Membership Recruitment, Programming, Private Events, and Member Experience
Job Requirements- 7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies
- Direct experience managing and developing a marketing and communications team - your direct reports should be your strongest references
- Sharp cultural instincts - comfortable identifying when and how a culturally relevant brand should engage in current conversations, and confident in the judgment of when not to
- Demonstrated experience in member or community-driven storytelling - bringing real people, real moments, and real wins to the front of brand communications
- Track record of running a marketing function that shipped daily and drove measurable business outcomes - member acquisition, retention, ticket sales, event attendance - not just impressions
- Ability to balance multiple projects, deliverables, and timelines simultaneously and effectively
- Ability to lead and manage a team of marketing creatives, closely tracking timelines and deliverables
- Ability to work well with a team and collaborate effectively
- Ability to work well under pressure and with quick turnaround
- Strong written communication skills
- Strong understanding of data-driven marketing decision making and analysis - including current understanding of social platform algorithm trends
- Flexibility to be available when needed outside of typical work hours, including evenings and weekends during major events and brand moments
- Comfort in a fast-moving, owner-led business
