Requisition ID: 38956
Crafted Highlights: As the
Director of Brand and Regional Marketing, based in
Miami, FL, you will be a strategic and operational leader responsible for driving brand growth and regional execution across Molson Coors' LATAM portfolio. This role owns the brand strategy, positioning, and equity for core and emerging brands, while also leading a team of Senior Regional Marketing Managers and their direct reports to ensure flawless execution of brand plans at the local level. Accountable for design and delivery of ATL and BTL assets across Latam. The Director will collaborate with global brand teams, internal stakeholders, and external partners to deliver integrated marketing programs that meet both long-term brand equity goals and short-term commercial targets.
What You'll Be Brewing: Strategic Brand Leadership - Owns LATAM portfolio strategy, adapting global brand positioning to regional consumer insights.
- Leads long-range planning (LRP) and annual operating plans (AOP) for all brands.
- Defines strategic growth drivers and resource allocation across the portfolio.
- Oversees creative development process for all Latam creative and communication and ensures alignment with brand strategy across all marketing mix elements (ATL and BTL).
- Has a dotted line accountability to CMO and is memeber of the MLT
Regional Marketing Execution - Oversees the prioritization of regional BME across all markeing touchpoints in collaboration with the Sales teams.
- Ensures regional teams development and execution of country-specific brand activation, media and digital programs, ensuring alignment with brand strategy.
Team Leadership & Development - Leads, mentors, and develops a team of Brand Marketers along with Sr. Regional Marketing Managers and their direct reports.
- Builds a high-performing team culture focused on accountability, innovation, and collaboration.
- Ensures talent retention, succession planning, and continuous capability building.
Commercial Influence and Stakeholder Engagement - Influences internal stakeholders (Sales VP, Regional GMs, Brand VPs) and external partners (distributors, retailers).
- Evangelizes brand programming and secures buy-in across the enterprise.
- Builds strong relationships to drive alignment and execution across markets.
Brand Performance and Analytics - Accountable for volume, profit, and brand health metrics across the LATAM portfolio.
- Analyzes performance data to inform strategic decisions and optimize marketing investments.
- Leads precision marketing initiatives to improve effectiveness and ROI.
Partner and Vendor Management - Manages senior-level relationships with agencies, sponsorships, and distribution partners.
- Ensures quality and value from external collaborations.
- Continuously seeks innovative external thinking to enhance marketing practices.
Key Ingredients: - You are an authentic leader. You value and respect differences and believe diversity with inclusion is the key to collaboration and a winning team culture.
- You have a bachelor's degree or master's preferred.
- You have at least 10+ years experience in CPG brand marketing, preferably with premium or beverage brands.
- Highly developed interpersonal and influencing capabilities.
- Entrepreneurial mindset with a proactive, business-building approach.
Beverage Bonuses: - Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
- Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
- Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
- We care about our communities, and play our part to make a difference - from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
- Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Pay and Benefits:At Molson Coors, we're committed to paying people fairly and equitably for the work they do.
Job Posting Total Rewards Offerings:
149,400.00 - 196,100.00 (posting salary range) +
25% target short term incentive +
$30,000 + 600 Non-Qualified Stock Options target long term incentive +
$23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).
The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.
