SummaryThe Director of Marketing develops and executes an integrated enterprise marketing strategy that builds the Event Network brand and connects guests, partners, team members, and communities to the experiences Event Network delivers.
This leader oversees marketing across business-to-business and business-to-consumer audiences, including brand strategy, demand generation, consumer marketing, partnerships, sponsorships, digital marketing, communications, and customer acquisition. The role balances long-term brand building with measurable performance across a portfolio that may include museums, zoos, aquariums, cultural institutions, attractions, hospitality destinations, cafés, food service operations, and destination retail
Key Responsibilities and Accountabilities- Develop and execute enterprise B2B and B2C marketing strategies that support revenue growth across Event Network platforms, including Attractions, Hospitality, and Destinations.
- Lead brand positioning, messaging, stewardship, and storytelling across channels, audiences, and portfolio experiences.
- Create integrated campaigns that support customer acquisition, traffic, visitation, retail conversion, guest engagement, and guest spend.
- Lead demand generation strategies that support business development, partner acquisition, new-location launches, and consumer growth.
- Partner with Creative, Operations, Business Development, and Product teams to bring new experiences, seasonal events, and concepts to market.
- Develop and lead sponsorship strategy, including identifying aligned brands, securing opportunities, and creating integrated activations and co-marketing programs.
- Lead digital marketing across paid media, social media, CRM, content, public relations, and communications, consistent with applicable privacy and marketing requirements.
- Manage relationships with licensed brand and intellectual-property partners, maintaining brand standards and supporting commercial performance.
- Use consumer and guest insights, analytics, attribution, and marketing ROI to evaluate campaigns and improve performance.
- Identify opportunities to increase guest engagement, partner success, sales performance, and measurable commercial outcomes.
- Establish priorities, measures, and reporting that help stakeholders understand marketing effectiveness and business impact.
Required Qualifications- Progressively responsible experience leading integrated marketing across multiple audiences, including institutional or industry B2B and direct-to-consumer B2C audiences.
- Demonstrated success balancing brand development with performance marketing, demand generation, and measurable commercial outcomes.
- Experience leading integrated brand, digital, communications, customer acquisition, partnership, or sponsorship strategies.
- Strong storytelling, positioning, and brand stewardship skills, with the ability to communicate differentiated value proposition across diverse channels and audiences.
- Ability to use consumer insights, guest insights, analytics, attribution, and marketing ROI to inform decisions and improve performance.
- Ability to collaborate effectively with Creative, Operations, Business Development, Product, partners, and licensed brand or intellectual-property stakeholders.
- Experience marketing complex portfolios or experiences in experiential retail, hospitality, attractions, destinations, cafés, food service, entertainment, leisure, or a related environment.
Preferred Qualifications- Experience working across both enterprise and consumer brand systems.
- Experience developing sponsorship programs or partner-funded marketing activations.
- Experience supporting multi-location launches, seasonal programming, or destination-based experiences.
- Experience managing agencies, vendors, budgets, or cross-functional marketing team.
Work Environment & Physical Demands -
This is a collaborative leadership role that may involve working across offices, operating locations, partner sites, and virtual environments. Occasional travel, meetings outside standard business hours, or participation in events may be required based on business needs. Any physical, scheduling, travel, or other job requirements will be communicated accurately and applied in accordance with applicable law
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the Director, Marketing is frequently required to stand; walk and use hands to manipulate, handle, or feel. The employee is occasionally required to reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl.
- The Director, Marketing must frequently lift and/or move up to 15 pounds.
BRING YOUR PASSION AND TALENT TO OUR TEAM!Ready to make an impact and be part of something extraordinary?
Apply today and take the next step in your career journey with us!
Employee BenefitsEvent Network offers full-time team members a comprehensive total rewards package with a variety of coverage options.
- Health and Wellness Benefits: Medical, Dental, and Vision Insurance; Basic Life and AD&D Insurance; Long-Term Disability; plus Voluntary Benefits options 100% paid by employee: Voluntary Life and AD&D Insurance, Short-Term Disability (for employees outside of CA, NY, NJ, HI, RI, Puerto Rico), Accident Insurance, Critical Illness, Hospital Indemnity, and Pet insurance.
- Retirement and Savings: 401(k) Retirement Plan; Flexible Spending Accounts (FSA)
- Employee Assistance Program (EAP)
- Paid Time Off: Vacation Accrual; Sick Leave
- Nine Paid Holidays.
- Profit Sharing Bonus Plan
- Employee Discounts: 25% discount to shop at our stores; and a separate discount program with exclusive savings on a variety of brand-name products, services, travel, entertainment, tickets, and more.
