The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across MicroAire's product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, SmartRelease ECTR, and ScottCare Aermos. This role provides operational leadership for all marketing activities at MicroAire and enhances strategic marketing capabilities within the company. Key responsibilities include: leading annual strategic marketing plan development, gathering marketing insights and translating them into new product pipeline, overseeing creation and delivery of high-impact marketing and clinical education materials, and managing team members with a focus on professional development.
+ Essential Duties and Responsibilities - Leads three pillars of Marketing team: Product Management, Marketing Communications, and Clinical Education & Training
- Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline
- Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape
- Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)
- Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
- Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships
- Owns the Marketing and Clinical Education department budgets; Evaluates the appropriateness and effectiveness of all areas of spend
- Leads annual process to update five-year strategic plan and define next year's marketing objectives
- Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce
+ Education and Experience- Education Requirements: Bachelor's degree required; Master's degree preferred
- Experience Requirements: At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred
+ Competencies CompetencySkillsBehaviorsLeadership
• Team building
• Coaching & talent development
• Delegation
• Performance management
• Leads and integrates Product Management, Marketing Communications, and Clinical Education into a cohesive team
• Develops direct reports through clear expectations, coaching, and feedback
• Builds a culture that attracts, engages, and retains top marketing talent
• Empowers leaders while maintaining accountability for outcomes
Strategic Thinking
• Direction setting
• Long-range planning
• Portfolio thinking
• Business alignment
• Leads the annual strategic marketing planning process and five-year horizon planning
• Translates company strategy into clear, actionable marketing objectives
• Anticipates market, customer, and competitive shifts and adjusts strategy accordingly
• Prioritizes initiatives to maximize enterprise impact
Marketing Excellence
• Market & Voice of Customer research
• Value proposition definition
• Brand and message development
• Go-to-market execution
• Oversees VOC and market research and ensures insights inform the new product pipeline
• Ensures product positioning and messaging resonate with customers and users globally
• Drives excellence in launch toolkits, collateral, digital presence, and events
• Maintains consistent, high-quality brand representation across all channels
Commercial Acumen• Budget management
• ROI analysis
• Investment prioritization
• Performance measurement
• Owns marketing and clinical education budgets and evaluates spend effectiveness
• Makes data-driven tradeoffs to allocate resources against highest-impact initiatives
• Measures and communicates marketing effectiveness tied to demand creation
• Balances short-term results with long-term brand and pipeline growth
+ Work Environment, Physical Demands and Protective Equipment - Primary work environment in office with minimal physical demands. Requires ability to travel and stand for extended periods of time.
- Follows protective equipment procedures for each department. Adheres to medical facility precautions during cadaver labs and surgical procedures. Hep B. vaccine series provided, documentation of vaccination or signed declination required.
+ Schedule, Travel Responsibility, Special Conditions or Requirements - Full-time role based in MicroAire office in Charlottesville, VA
- Monday-Friday 8:00am-5:00pm (mandatory core business hours: 9:00am-4:00pm)
- Periodic travel up to 20% to medical conferences/trade shows, training labs, and sales agent meetings required
