JM Smucker Company

Director, Integrated Media

JM Smucker Company • $120K — $150K *
Orrville, OH 44667Hybrid
Media
11 - 15 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 15+ years in media strategy, integrated media planning, or related marketing leadership roles.
  • Proven experience in managing full-funnel media strategies and significant budgets.
  • Demonstrated people leadership capabilities, including coaching and performance management.
  • Experience in Consumer Packaged Goods industry preferred.

Responsibilities

  • Own integrated media strategy, planning, execution, and budget for Pet and Hostess businesses.
  • Set direction for full-funnel National and retail media plans aligned with business priorities.
  • Lead cross-channel planning that integrates audience strategy with creative and retail activation.
  • Interpret marketplace trends and provide actionable recommendations to senior stakeholders.
  • Establish KPIs and test plans to optimize media effectiveness and accountability.
  • Build partnerships with internal and external stakeholders and communicate performance insights.
  • Coach and develop a team of three, setting clear priorities and growth opportunities.

Benefits

  • Hybrid work arrangement with a minimum onsite requirement of 9 days a month.
  • Opportunities for personal and professional development within a collaborative environment.
Full Job Description
Your Opportunity as a Director of Integrated Media

As a Director of Integrated Media, you will lead integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with day-to-day responsibility for Pup-Peroni. You will serve as a senior media leader and strategic partner to Brand, Customer Marketing, Strategy & Creative, agency partners, and media partner teams to ensure media strategies are business-driving, consumer-centric, measurable, and tightly connected to creative and commercial priorities. You will also lead and develop a team of three direct reports while advancing consistent media best practices, investment discipline, and a culture of curiosity, accountability, continuous optimization and a bold enterprise mindset.

Location: Orrville, Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month during core weeks as determined by the Company; maybe more as business need requires.

In this role you will:

Lead media strategy, planning, and measurement

  • Own integrated media strategy, planning, execution, measurement, and budget stewardship for the Pet and Hostess businesses, with direct day-to-day responsibility for Pup-Peroni.


  • Set strategic direction for full-funnel National and retail media network plans, ensuring investment choices align to brand objectives, consumer insights, business priorities, and measurable outcomes.


  • Lead cross-channel planning that connects audience strategy, channel mix, creative considerations, retail activation, measurement, and optimization recommendations.


  • Guide interpretation of performance, competitive activity, marketplace trends, and learning agendas; translate insights into clear recommendations for senior stakeholders.


  • Establish clear KPIs, audience priorities, test plans, and optimization expectations to improve effectiveness, efficiency, and accountability.


Collaborate with agency and partners

  • Act as a senior media partner to business leaders, Brand teams, Customer Marketing, eCommerce Marketing, agencies, and key media partners.


  • Build trusted relationships by proactively communicating strategy, performance, risks, trade-offs, and recommendations across assigned businesses.


  • Lead agency ways of working, ensuring clear expectations, strong executional discipline, high-quality strategic output, and continuous improvement.


  • Engage with priority media, retail media, measurement, and technology partners to unlock stronger capabilities, innovation, value, and business impact.


  • Influence cross-functional decision-making and help resolve competing priorities across brands, channels, budgets, timelines, and partners.


Lead the team and media operations

  • Lead, coach, develop, and manage performance for three direct reports, creating clear priorities, accountability, and growth opportunities.


  • Establish consistent operating routines, planning processes, reporting expectations, and media best practices across assigned businesses, but also with an enterprise mindset.


  • Oversee budget management, investment pacing, purchase order and system requirements, and spend-to-zero discipline in partnership with budget owners and cross-functional teams.


  • Identify operational risks, process gaps, and capability needs; recommend solutions that improve team effectiveness, partner clarity, and business results.


What we are looking for:

Minimum Requirements:

  • Bachelor's degree


  • At least 15 years of progressive experience in media strategy, integrated media planning, retail media, digital media, brand marketing, shopper/customer marketing, eCommerce marketing, or related marketing leadership roles.


  • Demonstrated experience leading full-funnel media strategy, managing significant budgets, influencing senior stakeholders, and translating business objectives into measurable media plans.


  • People leadership experience, including coaching, prioritization, performance management, and development of direct reports or cross-functional teams.
  • Experience in the Consumer Packaged Goods Industry


Additional skills and experience that we think would make someone successful in this role:

  • MBA is preferred


  • Experience overseeing multiple brands, business units, or portfolios with complex stakeholder, agency, and investment management needs.


  • Strategic, enterprise-minded media leadership with the ability to connect consumer insights, brand objectives, commercial priorities, channel strategy, and measurement into actionable plans.


  • Strong analytical and financial acumen, including budget stewardship, investment pacing, performance interpretation, and optimization decision-making.


  • Excellent communication and influence skills, with the ability to simplify complex information and make clear recommendations to senior stakeholders.


  • Deep understanding of National media, retail media networks, digital ecosystems, measurement approaches, and how media ladders to brand and business strategies.


  • Ability to lead through ambiguity, manage competing priorities, and foster collaboration, curiosity, and continuous improvement.


#LI-JW1

#LI-Hybrid

About JM Smucker Company

J.M. Smucker Company manufactures and supplies spreads, warm beverages, sweeteners, condiments, decorating syrups, and milk products.

JM Smucker Company Careers

There has never been a more exciting time to explore the job opportunities at JM Smucker Company, a leader in the food industry known for its strong values and commitment to quality. As we continue to grow, we invite you to join our team of professionals, where innovation and leadership thrive. Work You’ll Do Join JM Smucker Company’s dynamic team to help drive growth and innovation in one of the most respected companies in the food sector. At JM Smucker, we are dedicated to transforming our business while upholding our unique culture of integrity and responsibility. Lead in a Unique Market Position At JM Smucker Company, you will find yourself at the crossroads of consumer needs and cutting-edge solutions. With a focus on diversity and professional development, we empower our employees to lead and innovate within the industry. Engage with a Skilled Team of Professionals Collaborate with over 7,000 dedicated employees who bring their skills and passion to our teams every day. At JM Smucker, we believe in nurturing talent through comprehensive training and development programs, ensuring that every team member can achieve their career goals. Introducing the JM Smucker Leadership and Innovation Initiative We are committed to fostering leadership and innovation across all levels of our company. This initiative is designed to support our employees in mastering their professional journey through continuous learning and leadership opportunities. Do Innovative Work Be part of a company that is as committed to innovation as it is to producing high-quality products. At JM Smucker Company, you will work on projects that challenge the status quo and push the boundaries of what is possible in the food industry. Be Part of a Great Team Experience a culture that values teamwork, leadership, and diversity. Our teams are made up of individuals from various backgrounds, working together to achieve common goals and drive success in the industry. Future-Proof Your Career With JM Smucker Company, your career is in good hands. We offer a variety of job opportunities, from internships to full-time positions, each accompanied by competitive benefits and the chance for growth. Whether you are just starting out or looking to advance your career, JM Smucker provides the resources and support to help you succeed. Explore Discover how our commitment to innovation leads to superior products and services: [Explore Our Innovations] Read more about how our teams are pioneering new techniques and flavors in the food industry. The JM Smucker Company Difference Our commitment to quality, innovation, and diversity sets us apart in the food industry. We believe that our employees are our greatest asset, and we are dedicated to their growth and development. Stay Connected Join Our Team Search open positions that match your skills and interests. We are always looking for passionate, creative, and driven individuals to join our team. [SEARCH JM SMUCKER JOBS] Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights—all from the people who work here. [READ CAREERS BLOG] Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JM Smucker Company. [SUBSCRIBE FOR JOB ALERTS]
Learn more about JM Smucker Company
Size
14,000 employees
Market Cap
$16.9 billion
Industry
Food & Beverages
Net Income
$955.6 million
Founded
1897
5 Year Trend
+1.6%
Revenue
$8.1 billion
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at JM Smucker Company

More Media Jobs

Find similar Director, Integrated Media jobs:

NationwideOrrville, OH