Nasdaq

Marketing Director, IR Intelligence

Nasdaq$112K — $207K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Finance, or related field
  • 6-10+ years of B2B marketing experience, preferably in SaaS or fintech
  • Proven ability to create impactful buyer personas and messaging
  • Strong communicator familiar with financial services marketing
  • Proficiency in CRM and marketing automation tools, including AI-powered tools

Responsibilities

  • Develop and implement go-to-market strategies for IR Intelligence
  • Design integrated demand generation programs across various stages
  • Conduct buyer research and journey mapping to optimize content
  • Build sales enablement tools and lead product launches
  • Collaborate cross-functionally to align on revenue goals
  • Drive community building with key investor relations personas

Benefits

  • 401(k) program with 6% employer match
  • Comprehensive medical, dental, and vision coverage
  • Paid parental leave and fertility benefits
  • Education Assistance Program for career growth
  • Hybrid work schedule and paid volunteer days
Full Job Description
As Marketing Director for Investor Relations Intelligence, reporting to the Head of GTM Marketing for Corporate Solutions, you'll play a critical role in shaping and executing marketing strategy that drives growth, market share, and revenue for Nasdaq's IR Intelligence product line.

You'll thrive in this position if you're strategic yet hands-on, data-driven, and passionate about translating complex financial technology into compelling stories that resonate with buyers and move markets.

Key Responsibilities

  • Develop and execute go-to-market strategies for the IR Intelligence product portfolio, creating differentiated messaging frameworks and value propositions that resonate with investor relations and corporate finance audiences.

  • Design and implement integrated demand generation programs across awareness, consideration, and conversion stages — including account-based marketing and targeted nurture strategies.

  • Conduct buyer research and journey mapping toidentifycontent gaps, refine personas, andoptimizetouchpoint effectiveness across the funnel.

  • Build and deliver sales enablement tools — including pitch decks, competitive comparisons, and ROI materials — and lead product launch planning and execution.

  • Partner cross-functionally with Product, Sales, Content, and Marketing Operations to ensure consistent regional execution and alignment on pipeline and revenue goals.

  • Collaborate withmarketing and business colleagues across business lines,but especiallyListings, todrive community building withkey personas within listed-company andprospective listingclients.

Required Qualifications

  • Bachelor's degree in Marketing, Business, Finance, or a related field, or equivalent practical experience

  • 6-10+years of B2B marketing experience in product marketing and demand generation, preferably in SaaS, fintech, or financial services technology.

  • Proven ability to develop buyer personas, messaging frameworks, and demand programs that drive measurablepipelineand revenue impact.

  • Strong communicator with experience working in collaborative, cross-functionalenvironmentsand marketing to financial services buyers such as CFOs, IR professionals, and corporate communications leaders.

  • Proficiencywith marketing automation platforms, CRM systems, and analytics tools; comfort using AI-powered tools to enhance productivity and output.

Preferred Qualifications

  • Advanced degree or relevant certification (e.g., MBA, CFA, or product marketing certification).

  • Experience in investor relations technology, capital markets, or regulated financial services industries.

  • Familiarity with account-based marketing platforms and B2B demand attribution methodologies.

What We Offer

We92re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq92s overall success.

The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq92s programs and rewards are intended to allow our employees to:

  • Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
  • Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
  • Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
  • Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
  • Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit .

About Nasdaq

Nasdaq, Inc. is a global technology company that operates a suite of financial services businesses, including trading, clearing, exchange technology, regulatory, securities listing, and public company services. The company was founded in 1971 and is headquartered in New York, New York. Nasdaq operates in over 50 countries and has more than 4,700 employees worldwide. The company is committed to innovation and has been at the forefront of developing new technologies to improve the efficiency and transparency of financial markets.
Learn more about Nasdaq
Size
5,987 employees
Market Cap
$29.8 billion
Industry
Net Income
$933 million
Founded
1971
5 Year Trend
+9.7%
Revenue
$5.6 billion
NASDAQ

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