Qualifications
Responsibilities
Benefits
Key Responsibilities
Develop and execute go-to-market strategies for the IR Intelligence product portfolio, creating differentiated messaging frameworks and value propositions that resonate with investor relations and corporate finance audiences.
Design and implement integrated demand generation programs across awareness, consideration, and conversion stages — including account-based marketing and targeted nurture strategies.
Conduct buyer research and journey mapping toidentifycontent gaps, refine personas, andoptimizetouchpoint effectiveness across the funnel.
Build and deliver sales enablement tools — including pitch decks, competitive comparisons, and ROI materials — and lead product launch planning and execution.
Partner cross-functionally with Product, Sales, Content, and Marketing Operations to ensure consistent regional execution and alignment on pipeline and revenue goals.
Collaborate withmarketing and business colleagues across business lines,but especiallyListings, todrive community building withkey personas within listed-company andprospective listingclients.
Required Qualifications
Bachelor's degree in Marketing, Business, Finance, or a related field, or equivalent practical experience
6-10+years of B2B marketing experience in product marketing and demand generation, preferably in SaaS, fintech, or financial services technology.
Proven ability to develop buyer personas, messaging frameworks, and demand programs that drive measurablepipelineand revenue impact.
Strong communicator with experience working in collaborative, cross-functionalenvironmentsand marketing to financial services buyers such as CFOs, IR professionals, and corporate communications leaders.
Proficiencywith marketing automation platforms, CRM systems, and analytics tools; comfort using AI-powered tools to enhance productivity and output.
Preferred Qualifications
Advanced degree or relevant certification (e.g., MBA, CFA, or product marketing certification).
Experience in investor relations technology, capital markets, or regulated financial services industries.
Familiarity with account-based marketing platforms and B2B demand attribution methodologies.
What We Offer
We92re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq92s overall success.
The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.Nasdaq92s programs and rewards are intended to allow our employees to:
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