Cushman & Wakefield

Marketing Director

Cushman & Wakefield$170K — $200K *
Real Estate & Construction
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in marketing or business development in professional services
  • Bachelor’s degree required
  • Experience leading high-performing teams in a client-focused environment
  • Proven track record supporting complex pursuits and executive-level presentations
  • Strong understanding of pursuit strategy and proposal development
  • Experience managing priorities across multiple stakeholders
  • Demonstrated success implementing scalable processes and solutions
  • Commercial Real Estate experience preferred; professional services experience required

Responsibilities

  • Lead and develop a marketing team for strategic pursuits
  • Establish team priorities and performance expectations for quality support
  • Advise business development leaders on pursuit strategy and presentations
  • Provide strategic oversight for complex pursuits to ensure alignment
  • Drive proposal and presentation strategy including messaging and creative development
  • Oversee quality control for proposals and client deliverables
  • Partner with marketing teams to align resources with business priorities
  • Monitor team workload for efficient resource utilization

Benefits

  • Health, vision, and dental insurance
  • Flexible spending accounts and health savings accounts
  • Retirement savings plans
  • Life and disability insurance programs
  • Paid and unpaid time away from work
Full Job Description

Job Title

Marketing Director

Job Description Summary

The Marketing Director, ABD Hub is responsible for leading a high-performing team of marketing strategists, proposal professionals, and creative designers who support the firm’s most strategic and high-profile pursuits across the Americas. The role oversees the delivery of best-in-class marketing, pursuit strategy, proposal development, presentation support, and creative services that contribute to revenue growth and strengthen Cushman & Wakefield’s competitive position.

As a player-coach, the Marketing Director provides leadership, direction, and oversight for complex pursuits while driving operational excellence across the ABD Hub. This position partners closely with Local Markets Marketing, service line marketing, business development leaders, and corporate marketing teams to ensure consistent execution, exceptional quality, and seamless collaboration across markets.

The Marketing Director is responsible for developing talent, optimizing team resources, establishing best practices, and driving continuous improvement initiatives that enhance efficiency, innovation, and service delivery.

Job Description

Responsibilities:

  • Lead, coach, and develop a team of marketing professionals and creative designers supporting strategic pursuits across all markets and service lines.

  • Establish team priorities, service standards, and performance expectations to ensure delivery of high-quality, client-focused marketing support.

  • Serve as a trusted advisor to business development leaders, marketers, and brokerage professionals onpursuitstrategy, client messaging, and presentation development.

  • Provide strategic oversight for the firm’s most visible and complex pursuits, ensuring effective positioning, differentiation, and resource alignment.

  • Drive proposal and presentation strategy, including:

  • Pursuit planning and messaging development

  • Creative strategy and visual storytelling

  • Competitive positioning and differentiators

  • Resource allocation and team coordination

  • Cross-functional collaboration

  • Executive presentation support

  • Oversee quality control for proposals, presentations, and client-facing deliverables to ensure consistency with brand standards and pursuit best practices.

  • Partner with Local Markets Marketing and business leaders to alignpursuitresources with business priorities and revenue opportunities.

  • Develop and implement scalable processes, templates, and tools that improve efficiency, consistency, and overall team effectiveness.

  • Foster collaboration across marketing, business development, research, service line, and creative teams to deliver integrated solutions for clients.

  • Monitor team capacity and workload to ensure efficientutilizationand effective prioritization of resources.

  • Leverage performance metrics, operational data, and business feedback to drive continuous improvement and inform strategic decisions.

  • Identifyand implement opportunities to enhance productivity through technology, automation, AI-enabled tools, and process improvements.

  • Drive innovation and elevate the strategic value, creativity, and impact ofpursuitsupport services.

  • Establish and share best practices, lessons learned, and success stories across the marketing organization.

  • Partner with senior marketing leadership on strategic initiatives, organizational planning, and continuous improvement efforts.

Qualifications:

  • 10+ years of experience in marketing, business development,pursuitmanagement, communications, or related professional services environments.

  • Bachelor’s degreerequired.

  • Demonstrated success leading high-performing teams in a fast-paced, client-focused environment.

  • Proven experience supporting complex pursuits, strategic business development initiatives, and executive-level presentations.

  • Strong understanding of pursuit strategy, proposal development, business development processes, and client engagement best practices.

  • Experience managing multiple priorities and stakeholders across a matrixed organization.

  • Demonstrated success leading operational improvements and implementing scalable processes and solutions.

  • Commercial Real Estate experience preferred; professional services experiencerequired.

  • Exceptional project management, organizational, and prioritization skills.

  • Experience managing resources and balancing workloads across diverse teams and projects.

  • High levelofa0proficiencyin Microsoft Office Suite and collaboration platforms.

  • Experienceleveragingtechnology and AI-enabled solutions to improve team effectiveness preferred.

  • Ability to effectively communicate and influence senior leaders and stakeholders.




Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.


The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.


The company will not pay less than minimum wage for this role.


The compensation for the position is: $ 170,000.00 - $200,000.00

About Cushman & Wakefield

Cushman & Wakefield plc is a global commercial real estate services firm. The company's corporate headquarters is located in Chicago, Illinois. Cushman & Wakefield is among the world's largest commercial real estate services firms, with revenues of US$9.4 billion in 2021. The company operates from approximately 400 offices in 60 countries, has around 50,000 employees and manages about 4,100 million sq ft of commercial space. It is one of the "Big Three" commercial real estate services companies, alongside CBRE and JLL.
Learn more about Cushman & Wakefield
Size
50,000 employees
Market Cap
$2.6 billion
Industry
Net Income
-$220.5 million
Founded
1917
5 Year Trend
+8.6%
Revenue
$7.8 billion
NASDAQ

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