MARKETING DIRECTOR - CLUB PILATES OF NORTH HOUSTON / TMCP FITNESS INTERNATIONAL Location: Houston, Texas (Full-Time, In-Office)
ROLE OVERVIEW Our Marketing Director will own and lead all aspects of marketing strategy, execution, and communications across a multi-unit, multi-market fitness platform. This individual must be equally strong in:
- Performance marketing and lead generation
- Brand storytelling and communications
- Operational execution across multiple locations
- Strategic alignment across domestic and international teams
International responsibilities are primarily liaison-based, ensuring alignment with European marketing teams and supporting consistency in brand standards and go-to-market execution.
KEY AREAS OF RESPONSIBILITY Multi-Unit Growth & Performance Marketing - Drive membership growth, lead generation, and class utilization across all studios
- Oversee paid media (Meta, Google), CRM systems, and digital funnels
- Optimize conversion across the full member journey-from lead to long-term retention
- Establish clear KPI dashboards and performance accountability
Communications & Brand Leadership - Own internal and external communications across CPNH and TMCP
- Develop consistent, elevated messaging across:
- Support executive-level communication, storytelling, and brand positioning
- Ensure all touch points reflect a premium, world-class brand standard
Training Center Marketing (Houston)- Lead marketing strategy for the Houston Training Center
- Drive instructor recruitment, program awareness, and utilization
- Position the training center as a center of excellence for Pilates education
- Align closely with education leadership to elevate instructor quality and pipeline
Vive Le Pilates - Signature Experience - Lead the marketing and growth of Vive Le Pilates, TMCP's international travel program
- Drive demand through compelling storytelling, targeted campaigns, and member engagement
- Position the program as a premium lifestyle extension of the Club Pilates brand
- Coordinate messaging across domestic studios and international markets
International Marketing Liaison - Partner with European marketing teams across TMCP territories
- Support international development efforts through shared best practices and scalable marketing frameworks
Local Studio Marketing & Community Engagement - Oversee grassroots marketing, partnerships, and local activation strategies
- Support studio openings, pre-sales, and community-based initiatives
- Build relationships with local businesses, influencers, and wellness communities
Brand & Content Strategy - Maintain consistency in brand voice, visual identity, and storytelling
- Oversee content strategy across:
- Ensure alignment with Club Pilates brand standards while elevating execution
Leadership & Cross-Functional Collaboration - Lead internal marketing resources, agencies, and external partners
- Collaborate closely with:
- International counterparts
- Manage budgets and allocate resources based on ROI and growth priorities
CANDIDATE PROFILE We are seeking a leader who combines analytical rigor with creative vision, and who thrives in a fast-paced, entrepreneurial environment.
Required Experience - 5+ years in marketing leadership roles within:
- Multi-unit retail or service environments
- Driving lead generation and membership growth
- Managing multi-location marketing strategies
- Executing performance marketing campaigns with measurable ROI
- Digital advertising (Meta, Google)
- CRM systems and lifecycle marketing
- Data analysis and KPI management
Core Capabilities - Strategic thinker with strong execution discipline
- Exceptional communication and brand leadership skills
- Data-driven decision-making with a performance mindset
- Ability to operate across both local execution and global alignment
- Strong leadership presence with cross-functional influence
Preferred Experience - Experience with Club Pilates or similar boutique fitness brands
- Exposure to franchise systems and compliance structures
- Experience working with or supporting international markets
- Fluency in French (highly preferred) to support collaboration with European teams
- Passion for fitness, wellness, and member experience
SUCCESS MEASURES - Increased lead generation across studios
- Cost per lead and conversion efficiency
- Training center enrollment and utilization
- Vive Le Pilates participation and revenue contribution
- Brand consistency and execution across all markets
- ROI on marketing investments
WORK ENVIRONMENT - Full-time, in-office role based in Houston, TX
- High-performance, entrepreneurial culture
- Direct collaboration with executive leadership
- Multi-location operational oversight
