MARKETING DIRECTOR www.bhproperties.com
COMPANYBH Properties is a privately held commercial real estate investment firm focused on value-add acquisitions in office, industrial, retail, and multi-family properties throughout the Western United States, along with investments in distressed debt and ground leases. The Company is vertically integrated, with offices in Los Angeles, San Francisco, Seattle, Riverside, Phoenix, Dallas, and Houston, and can acquire and close transactions without the need for lengthy due diligence periods. Our 31-year track record and balance sheet allow us to move quickly and creatively, structuring acquisitions to satisfy sellers' needs in a highly competitive market. Today, the Company owns and operates approximately 10M square feet across 18 states.
POSITIONThe
Marketing Director will be primarily responsible for a portfolio of Company-owned assets throughout the greater Pacific Northwest and California with an emphasis on marketing and social media management.
The role is highly visible, both internally and externally, requiring skills and experience in leadership, management, and communication.
LOCATIONSeattle, WA
REPORTINGSenior Asset Manager
RESPONSIBILITIES- Develop and execute a comprehensive annual marketing strategy for the 350,000-square-foot, multi-level urban retail center in downtown Seattle and other retail properties in California, aligning initiatives with BH Properties' investment objectives, leasing strategy, and NOI growth targets.
- Drive revenue-generating business development initiatives by monetizing center assets including digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming to support tenant sales and property income goals.
- Strengthening retail partner relationships by collaborating closely with national and local tenants to co-create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations that increase dwell time and conversion.
- Build and manage the annual marketing budget funded through retailer contributions and ownership allocations; strategically deploy funds across events, digital advertising, paid media, experiential programming, PR, and creative production to maximize ROI.
- Oversee all visual merchandising, branding, and signage standards including storefront presentation, common area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations to maintain a premium.
- Lead marketing communications during renovations, redevelopment, or re-tenanting initiatives, ensuring clear shopper messaging, leasing support materials, construction mitigation campaigns, and positive repositioning narratives during asset transitions.
- Direct media planning and buying strategy, identifying the most effective channels (digital, social, out-of-home, streaming, influencer partnerships, geo-targeted campaigns) to reach residents, office workers, tourists, and regional shoppers.
- Lead digital growth and customer engagement initiatives, expanding social media presence, influencer collaborations, paid social performance, email marketing, SMS database growth, CRM data capture, and shopper analytics to increase repeat visitation and measurable engagement.
- Oversee marketing financial forecasting and performance reporting, tracking KPIs including traffic, sales trends, campaign ROI, tenant participation, sponsorship revenue, and digital engagement metrics; adjust strategies quarterly based on performance insights.
- Attend select conferences and industry events.
KNOWLEDGE / SKILL REQUIREMENTS- Bachelor's degree in sales, marketing, business administration, or a related field required; advanced or graduate degree preferred.
- Minimum of 10 years of mall marketing and/or related retail marketing experience, with a demonstrated track record of success in urban retail centers and high-profile shopping environments.
- Solid knowledge of retail management, marketing, and advertising principles, along with a practical working understanding of the media industry, including traditional and digital channels.
- Experienced in MS Office 365 (MS Teams & other applications), and MS Excel.
- Must be highly organized, detail oriented, and able to manage multiple and concurrent projects to achieve goals.
- Comfortable in a collaborative team-oriented environment.
- Exceptional communication and interpersonal skills.
COMPENSATION$120K - $150K
We offer an excellent compensation package along with a chance to grow and develop with a well-capitalized, privately held, entrepreneurial investment group understanding that it is not just a job, but a career. For immediate consideration please submit your resume with salary requirements. Resumes submitted with salary requirements will be considered a priority.
