Job Description
JOB TITLE: Marketing Director
DEPARTMENT: Marketing
STATUS: Exempt
JOB DESCRIPTIONAs the Marketing Director, you will lead an efficient marketing team in a dynamic, entrepreneurial environment where you can make a significant impact on the business and your colleagues. You will thrive in a fast-paced setting with evolving priorities and tight timelines, leveraging your ability to think critically and solve problems on the fly.
PRIMARY RESPONSIBILITIES:- Serve as the brand guardian, owning brand management in all marketing efforts and ensuring that every initiative, communication, and assets align with and reinforces the brand's identity and values.
- Drive sales by creating and executing strategic, integrated product marketing programs that communicate clearly on our various sales channels.
- Develop and manage promotional calendars, pop-up events, sales and retail training, branded retail POS, national account support, pricing, packaging, labeling, marketing collateral, and print production.
- Analyze marketing results, adapt plans as needed, and continuously improve performance.
- Create product lifecycle campaigns for new and legacy products, identifying market opportunities in each channel.
- Leverage customer and industry insights, marketing trends, and best practices to develop brand and product marketing plans/collateral that effectively drive the business.
- Collaborate with Merchandising and Engineering/Product Development teams throughout the product lifecycle.
- Own the development of consistent, cohesive brand messaging across all marketing and sales literature, product lines, PR activities, sponsorships, and partnerships.
- Lead marketing communications and coordinate with cross-functional teams:
- Own the Public Relations sector of the brand. This includes working with partners, establishing editorial calendar/pitch schedules, as well as owning trade and shelter media relationships.
- Partner with HR team on internal/employee communications
- Execute regular cadence of sales team communications to understand market needs and equip them with the best material to sell and merchandise our products
- Collaborate with Digital team on ensuring digital properties best match the brand, as well as executing digital media buys.
- Plan and execute bi-annual High Point Market events, initiate targeted marketing initiatives to attract current and prospective buyers, and enhance brand awareness through strategic event management.
- Create and manage competitive tracking tool; regularly communicate to relevant teams throughout American Leather to ensure awareness of key changes within the industry.
- Own the Annual Marketing Plan and Budget, collaborating closely with brand leadership to ensure that strategic tactics effectively drive brand awareness and maximize sales growth.
- Responsible for all print management (planning/timelines, production).
KNOWLEDGE, SKILLS & EXPERIENCE:- Results-oriented, proactive, and self-motivated with a strong drive to win.
- Exceptional problem-solving skills, with the ability to address challenges at both strategic and functional levels.
- Ability to see the big picture, assess implications, and act accordingly.
- Data-driven decision-maker with strong conceptual thinking and flawless execution.
- Proven ability to generate business-building ideas and bring them to market through integrated marketing strategies.
- Passion for product marketing and storytelling, with superb written, verbal, and editing skills.
- Leadership style that motivates and partners to achieve business goals.
- Excellent interpersonal skills, with maturity and judgment to communicate effectively with a diverse range of individuals.
- Ability to juggle multiple priorities under pressure and independently manage time and deliverables.
- High level of professional integrity, with the ability to handle sensitive issues and situations discreetly.
- Genuine passion for high-end furniture, fashion, and interior design.
MINIMUM REQUIREMENTS- Bachelor's degree in business administration, Marketing, Communications, or related field.
- 8+ years' experience in marketing leadership role(s) in the consumer products, apparel, furniture/interior design, or retail industry.
- Minimum of 5 years creating integrated marketing campaigns with elements of digital marketing, product marketing, and internal/external communications.
- Strong data analytics skills or ability to evaluate data to make informed decisions.
- Broad functional experience in areas of strategic planning and marketing, business and market development, communications, market research, and promotions/advertising.
- 15-20% domestic travel required - at a minimum, approximately one week twice per year in support of semi-annual market tradeshow.
