Location: This is a hybrid remote/in-office role.

As a Marketing Director, ABM+ you will report to the Senior Director Growth Marketing, Account Based Marketing (ABM) in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will serve as an individual contributor responsible for driving the creation, execution, and measurement of the Brand and Experience campaigns in Strategic Accounts to build reputations, relationships and revenue. This position works closely with internal marketing teams and the Sales & Business Development organization.

Responsibilities:

• Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across a range of channels, including digital, inbound marketing, events, webinars, social media, Business microsites, and Business Development programs.
• Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure marketing impact and inform strategy recommendations.
• Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy
• Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging, thought leadership, executive content, and campaign assets that drive engagement and pipeline progression.
• Partner with Product Marketing, Sales, and Content teams to identify content gaps, create account-based content journeys, and optimize content performance using engagement insights, intent data, and ABM analytics.
• Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership, executive stakeholders, and internal teams.
• Drive measurable improvements in new opportunities, account penetration, deal velocity, influence on pipeline, and expansion opportunities within groups of accounts.
• Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and other channels.
• Help define annual and quarterly campaign priorities for named accounts and account clusters, messaging focus areas, and content needs for in partnership with cross-functional stakeholders.
• Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function.
• Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey.
• Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing leadership without direct people management.

Qualifications:

• 10-12 years of experience in B2B or B2C marketing, with strong expertise in integrated campaign strategy.
• Proven success driving pipeline creation and revenue impact in close partnership with senior level sales teams
• Strategic thinking with deep expertise in B2B SaaS marketing
• Demonstrated hands-on experience with leading ABM platforms such as Demandbase, 6sense, RollWorks, Terminus, Folloze, or similar technologies, including audience segmentation, account targeting, personalization, and campaign execution.
• Proven ability to integrate and leverage ABM technology within the broader marketing tech stack, including CRM (Salesforce), marketing automation (Marketo, HubSpot, Eloqua), and analytics platforms to drive account engagement and pipeline growth.
• Executive presence and strong stakeholder engagement skills.
• Proven success building multi-channel SaaS marketing programs across email, webinars, digital/inbound, social media, events, and related channels.
• Dynamic storyteller with ability to make complex information clear and compelling.
• Experience translating complex, technical, or regulated offerings into clear, differentiated marketing narratives and content that drives engagement.
• Strategic thinker with experience in campaign execution.
• Proven proficiency utilizing AI tools for creativity and transforming team workflows.
• Experience leading campaigns across multiple channels and coordinating cross-functional contributors.
• Strong presence and stakeholder engagement skills, with the ability to influence across departments and to executive stakeholders..
• Highly analytical, with a strong understanding of marketing performance, funnel dynamics, content measurement, and pipeline impact.
• Comfortable working independently while driving alignment across cross-functional teams.
• Bachelor's degree in a related field
• Life sciences experience preferred

The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $160,000-$180,000.

Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year.

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Salary Pay Transparency

Compensation for the role will be commensurate with experience. The total expected compensation range will be between $135000 and $180000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.