Aramark

Marketing Consultant

Aramark$110K — $130K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in marketing leadership roles.
  • Demonstrated experience in strategic planning and execution.
  • Exceptional communication and presentation skills tailored for diverse audiences.
  • Results-driven with a proven track record in driving business outcomes.
  • Strong financial acumen linking marketing choices to growth objectives.
  • Ability to thrive in a startup-like environment within a corporate structure.
  • Commitment to championing diversity and inclusion initiatives.

Responsibilities

  • Craft and lead enterprise marketing strategies for large client segments.
  • Develop comprehensive go-to-market plans to enhance client engagement.
  • Oversee proposal development ensuring alignment with enterprise messaging.
  • Facilitate cross-business marketing coordination for unified messaging.
  • Create targeted marketing collateral for client acquisition and retention.
  • Implement growth initiatives to boost new business development.
  • Lead digital strategy efforts to achieve long-term marketing goals.

Benefits

  • Remote working flexibility with potential travel up to 50%.
  • Opportunity to influence enterprise-level marketing strategies.
  • Access to cross-functional collaboration with senior executives.
  • Chance to work within a diverse and inclusive organizational culture.
  • Empowerment to drive innovation and strategic growth initiatives.
Full Job Description
Job Description

The Director of Marketing is a visionary enterprise leader responsible for architecting and amplifying Aramark's value proposition across enterprise client segments. This leader will shape EPG strategy and execution, drive client acquisition and growth, and deliver measurable business impact. The Enterprise Partnership Group is designed for clients committed to a true strategic partnership - one that fully leverages Aramark's enterprise capabilities in innovative and integrated ways. This role will champion a unified enterprise message that bridges Aramark's full breadth and depth of hospitality offerings across Lines of Business.

This highly visible role will partner with the Business Resource Center (BRC), Communications, and Digital Marketing teams to design and execute strategies that support EPG's growth objectives. Key areas of focus include:
  • Brand Leadership: Serve as the marketing and strategy lead for EPG, crafting a compelling and scalable value proposition tailored to large, cross-LOB enterprise clients.
  • EPG Strategy: Develop and execute the overarching EPG go-to-market strategy, including segment targeting, persona development, and client engagement standards.
  • RFP and Proposal Strategy: Lead strategic guidance on proposals and RFP responses, ensuring quality content, compelling narratives, and alignment with enterprise messaging.
  • Client Marketing Coordination: Partner with Lines of Business to deliver coordinated, enterprise-level client marketing.
  • Marketing Collateral Development: Build out EPG-specific collateral that communicates an integrated enterprise message and supports the sales and retention process. Lead over-arching Enterprise Communication efforts to support broader Aramark brand message.
  • Growth Initiatives: As the team matures, plan and develop growth initiatives based on established strategy to accelerate new business development and retention.
  • Digital Strategy: Lead enterprise digital strategy initiatives to support EPG's long-term marketing goals.
  • Market Positioning: Monitor market trends and emerging competitors to inform go-to-market strategies and differentiate Aramark's enterprise offering.
  • Marketing Insights: Deliver actionable insights to inform strategic decisions, solution design, and executive engagements.


Job Responsibilities

Personal Leadership: We engage our growth and learn from each other.
  • Elevate Brand Equity: Position Aramark as an enterprise market leader through compelling brand storytelling and differentiated value creation
  • Accelerate Innovation: Develop new strategies and approaches that respond to evolving client needs and create market distinction for the Enterprise Partnership Group.

People Leadership: We enable the growth of our team, peers, clients, and business partners.
  • Enable Strategic Growth: Deliver insights and strategies that support EPG's expansion and solution development through partnership w/ BRC, Communications, and Digital Marketing.
  • Cross-Functional Collaboration: Operate effectively as an individual contributor who leads through influence, partnering with senior growth executives, sales leadership, and corporate resources to drive shared outcomes.

Customer Leadership: We empower our people to create experiences that matter.
  • Drive Engagement: Deepen client and prospect relationships through targeted strategies that enhance retention and growth across EPG's enterprise client base.
  • Stakeholder Engagement: Build strong partnerships with strategic clients and internal teams to align marketing and strategy initiatives with business objectives.

Business Leadership: We elevate the Aramark experience globally, through insight & innovation.
  • Market Positioning: Lead brand campaigns and enterprise messaging that showcase Aramark's integrated capabilities, innovation, and impact across Lines of Business.
  • EPG Growth Initiatives: Plan and develop growth initiatives grounded in established strategy, coordinating across Lines of Business to accelerate growth
  • Competitive Intelligence: Monitor market trends and emerging competitors to continuously inform EPG's go-to-market strategies and positioning


Qualifications

The ideal candidate will have the following professional experience and personal attributes:
  • A self-starter and strategic thinker who is confident in their abilities, self-motivated, and able to work effectively while building something new.
  • A results-oriented collaborator who rolls up their sleeves to accomplish shared goals; someone who takes initiative, makes things happen, and accepts accountability
  • Strong communicator with excellent oral, written, and presentation skills and the ability to engage a wide range of audiences and stakeholder levels.
  • Financially minded with the ability to connect marketing and strategy decisions to business outcomes and growth targets.
  • A true partner who leads through influence and builds trust across functions, Lines of Business, and senior leadership.
  • Comfortable balancing strategic thinking with hands-on execution in a startup-like environment within a large, matrixed organization.
  • Strong value system, unquestioned integrity, and good listening and interpersonal skills.
  • Demonstrated ability to champion diversity, employee engagement, and inclusion.

This is a remote position. Must be able to travel up to 50%.

Education

Minimum 10 years experience
Bachelors preferred

About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ

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