Marketing & Communications ManagerWe are seeking a Marketing & Communications Manager to lead the development and delivery of clear, high-impact communications within
a sell-side asset management environment. This role is best suited to an experienced marketing and communications professional who has directly worked in sell-side investment or asset management settings, and who understands how to translate complex portfolio, fund, and performance concepts into clear, compelling narratives for institutional investors. The role also requires a strong interest in using data, technology, and AI to improve how communications are created, scaled, and delivered.
Role overviewThe Manager, Marketing and Communications is responsible for shaping how investment strategies, portfolio performance, and impact outcomes are communicated to institutional clients, limited partners, and the broader market. This is a senior role requiring proven experience in sell-side asset management marketing or investor communications, where accuracy, clarity, and credibility with sophisticated investor audiences are essential.
You will operate as both a strategic lead and hands-on contributor, owning key deliverables while setting standards for quality and consistency across the function. You will also oversee a Senior Associate and work closely with portfolio management, impact, and business development teams.
A key focus of the role is the ongoing evolution of communications capabilities through marketing technology, automation, and AI-enabled workflows, ensuring communications are efficient, data-informed, and scalable while maintaining high standards of compliance and brand integrity.
Key responsibilitiesLeadership and oversight- Lead, mentor, and support a Senior Associate, including performance management and professional development
- Establish priorities, workflows, and quality standards across marketing and communications deliverables
- Partner with internal teams on product and service launches
- Develop and manage relationships with external marketing and PR partners where required
- Ensure alignment between communications outputs and broader business and marketing objectives
- Evaluate and implement marketing technology and AI tools to improve efficiency, automation, and effectiveness
Client communications- Lead planning and delivery of investment reporting across pooled products and custom portfolios
- Contribute directly to writing, editing, and design of investor reports and communications
- Collaborate with portfolio managers and impact teams to develop clear narratives around performance and outcomes
- Design and implement scalable, technology-enabled reporting workflows, including automation and AI-assisted content generation
- Integrate data sources into reporting and communications outputs
- Ensure all communications meet the expectations of sophisticated institutional investors, drawing on sell-side asset management standards and practices
Public communications- Own strategy and execution across web, digital, and social channels
- Oversee ongoing development and improvement of website and digital presence
- Lead creation of newsletters, press releases, media content, and other external communications
- Maintain consistency of brand voice, messaging, and visual identity
- Monitor communications performance and apply insights to improve engagement
- Use SEO, analytics, and AI-informed insights to optimize content effectiveness
- Provide communications support across internal initiatives and teams
Marketing and content strategy- Lead execution of marketing strategy with a focus on investment and product positioning in a sell-side asset management context
- Develop marketing materials including pitch decks, whitepapers, reports, and thought leadership content for institutional investors
- Support campaigns aimed at increasing visibility with institutional investors, consultants, and partners
- Oversee marketing automation and audience segmentation approaches
- Contribute to advertising and promotional planning across relevant channels
- Support marketing efforts around industry events and key moments
QualificationsApplicants must demonstrate the following experience and capabilities:- Minimum seven years of experience in marketing and/or communications within sell-side asset management, investment management, or financial services
- Direct experience producing investor-facing communications in a sell-side asset management context, including fund reporting, pitch materials, and product marketing content
- Experience leading communications functions and managing or mentoring team members
- Strong understanding of institutional investing and investor communications expectations
- Proven ability to translate complex financial, portfolio, and impact concepts into clear, compelling narratives
- Experience developing and executing marketing strategies for investment products in sell-side environments
- Familiarity with marketing technology platforms (CRM, CMS, marketing automation tools), web platforms such as WordPress, and analytics tools
- Interest or experience in applying AI tools, including generative AI and agentic workflows, to communications and marketing
- Strong analytical skills with the ability to use data to inform decisions and improve performance
- Experience working with technical teams, data systems, or performance dashboards
- Strong design and visual communication capability
- Web and digital marketing experience
- Strong written and verbal communication skills in English; French is an asset
- Eligibility to work in Canada without restrictions
If you bring direct experience in
sell-side asset management marketing or investor communications and are interested in shaping how investment strategies are communicated to institutional audiences, we would be interested in hearing from you.
