Sherwin-Williams

Marketing Channel Manager

Sherwin-Williams$80K — $110K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field
  • 5+ years experience in business development, brand marketing, or channel marketing
  • Proven track record of driving growth and profitability with national marketing programs
  • Strong relationship-building skills with internal teams and external partners
  • Experience in creating strategic growth initiatives, including product innovation and expansions
  • Willingness to travel (20% travel expected)
  • Legally authorized to work without sponsorship required

Responsibilities

  • Lead strategic planning and market insights for assigned brands
  • Drive execution of key brand initiatives in collaboration with cross-functional teams
  • Engage with markets to support business growth and sales performance
  • Equip sales and partners with effective tools and training for revenue generation
  • Manage annual marketing budgets and ensure spending accountability

Benefits

  • 20% travel requirement reflective of role's market engagement focus
  • Position located at Sherwin-Williams Cleveland Global Headquarters
  • Collaboration with diverse teams including R&D, Sales and Marketing Communications
  • Opportunity to impact brand growth and market share directly
  • Emphasis on creative product development and strategic marketing initiatives
Full Job Description
Job Description

This role is a unique position focused on brand and channel management along with business development activity across key brands within the Industrial Wood portfolio. Our brands are marketed to cabinet, furniture, architectural millwork, and other wood OEM shops both directly and in partnership with external distributors throughout the U.S. and Canada. This role requires an experienced marketing leader with a broad set of customer-facing and project execution skills who can help accelerate growth, market share, and profitability.

Additional Information:

This role will require 20% travel.

This role is not remote/hybrid. This role will report Sherwin-Williams Cleveland Global Headquarters located at 1 Sherwin Way, Cleveland, OH 44115

Responsibilities

  • Lead Assigned Brands' Strategic Planning, Voice of Customer, and New Product Ideation Efforts
    • Document and present brand plans that establish brand mission, key objectives, internal and external assessments, product roadmaps, channel strategy and initiatives, and digital and other brand communication strategies.
    • Drive research and voice of customer initiatives to gather key market and competitive landscape insights.
    • Work in partnership with Sales, Product Management, Marketing Communications, and R&D to gather internal insights and ensure proper awareness of and alignment to brand plans.
    • Lead regular business updates documenting current results, key initiative progress reports, and market updates/insights.
    • Manage annual marketing budgets and spending accountability.
  • Drive Execution of Assigned Brands' Key Initiatives in Collaboration with Product Management, R&D, Sales, and Marketing Communications Teams
    • Manage Associated Products portfolio, driving strategy across all channels
    • Document annual brand communications plans and drive project execution through Marketing Communications team.
    • Lead decisions on make-up of marketing merchandise program, mobile showrooms, loyalty programs, and other key support programs.
  • Market Engagement & Sales Support
    • Lead and support key business discussions (annual plans and quarterly reviews) to secure new launches, expand programs, and increase sales performance.
    • Capture and apply market insights to identify growth opportunities and remove barriers to conversion.
    • Develop and implement performance scorecards to track progress against growth targets and ensure alignment with strategic priorities.
  • Sales Enablement & Support
    • Equip internal teams and partners with high-impact selling tools, training, and digital assets that accelerate conversion and drive revenue.
    • Partner with Marketing Communications to deliver clear, compelling materials that strengthen the sales story and improve field execution.


Qualifications

Minimum Requirements:
  • Must be at least eighteen (18) years of age
  • Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
  • Must be willing to travel as the position requires (20%)
  • Must have a Bachelor's Degree or higher in Marketing or other business concentration
  • At least five (5) years of business development, brand marketing, channel marketing, product management, or distribution channel sales experience with a successful track record of driving sales and profitability growth, particularly with national marketing programs sold through diverse channels.
  • Must have experience demonstrating ability to develop insights and relationships with internal and external sales partners as well as end use customers.
  • Must have significant experience creating and executing strategic growth initiatives, including new product innovation and location expansion.


Preferred Qualifications:
  • Have an MBA
  • Have multi-Channel experience
  • Have Business-to-business (B2B) Industrial Marketing or Sales experience


About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ

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