In this role, you will: - Devise integrated marketing plans targeting federal agencies, defense and public sector, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy.
- Collaborate with Corporate Communications for branding, awareness, and thought-leadership campaigns
- Collaborate with sales, product marketing, government affairs, campaign operations, and external agencies or partners-to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs.
- Monitor and analyze campaign performance, and continuously optimize tactics, audiences, and channels while reporting pipeline contribution, conversion, and ROI to leadership.
- Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences.
Your background: - 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics.
- Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies.
- Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end.
- Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment.
- US Citizenship required due to federal group and system access areas.
Base Salary Range: $118,150 - $140,000
This position is also eligible to participate in our commission plan. Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.
If this sounds like you and fits your experience and career goals, we'd be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy: - Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Apply now!
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