Marketing & Business Development Manager - Sports, Media and Entertainment

Hogan Lovells

$125K — $183K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in marketing/business development, preferably in legal or professional services
  • Strong knowledge of sports, media, or entertainment industry preferred
  • Proficient in Microsoft Office and familiarity with AI tools
  • Demonstrated leadership skills in managing and developing teams
  • Excellent strategic thinking and commercial awareness
  • Outstanding project management and multitasking capabilities
  • Effective communicator with strong writing skills and attention to detail

Responsibilities

  • Lead the global Sports, Media and Entertainment (SM&E) M&BD strategies and initiatives
  • Manage and develop a global M&BD team
  • Design and oversee marketing campaigns and client events
  • Coordinate thought leadership efforts into impactful publications
  • Execute sponsorship agreements and manage marketing events
  • Analyze client performance and manage key client relationships
  • Develop tailored pitch strategies and respond to RFPs

Benefits

  • Flexible working hours with a hybrid model of four days in-office and one remote
  • Participation in global Responsible Business programs
  • Professional development opportunities
  • Exposure to a dynamic global team in the SM&E sector
  • A collaborative and high-performance environment with trust-building culture
Full Job Description
JOB DESCRIPTION

LEADERSHIP

  • Act as the M&BD lead expert for the global SM&E team
  • Lead and support the development of the yearly business plan and ensure implementation that supports the global SM&E sector strategy, aligning with firm objectives and strengthening our market position in this sector
  • Manage a global team, providing guidance, training, and professional development


MARKETING CAMPAIGNS, PROFILE RAISNG, AND THOUGHT LEADERSHIP

  • Plan, create, and manage the implementation of marketing communications, including seminars and client events, CLE trainings, client facing materials, external conference attendance, and web and social media content
  • Lead on directory and award submissions for relevant rankings and publications
  • Support input coordination for sector specific thought leadership publications
  • Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners


EVENTS AND SPONSORSHIPS

  • Conceptualize and support client seminars, webinars, and other marketing events, managing materials, supporting vendor selection, developing client communications, and handling day-of logistics and follow-up reporting
  • Evaluate, coordinate, and execute sponsorships, as well as negotiate agreements and manage participation in sponsorships, to ensure that the firm maximizes return on its investment
  • Foster relationships with industry associations, leveraging sponsorships to drive client engagement
  • Work with the sector heads, and leadership team to plan internal meetings, retreats, and meetings that target education about the sector


BUSINESS AND CLIENT DEVELOPMENT

  • Support the team on the portfolio of clients within the sector, including monitoring and analyzing client financial performance and internal review meetings
  • Conduct client feedback and support as client account manager for key clients


PITCHING, TARGETING, AND NEW BUSINESS GENERATIONS

  • Lead pitch strategy for the sector, aligning with the sales transformation plan and global pitch coordination.
  • Develop, manage, and support responses to RFPs, pitches, and proposals tailored to client needs.
  • Create and maintain a suite of standard targeting materials, including credentials documents


INTERNAL COMMUNICATIONS AND KNOWLEDGE SHARING

  • Support sector working groups efforts as M&BD lead and share best practices and processes across the global sector team
  • Maintain key M&BD resources including on the global intranet and hoganlovells.com, team lists, and master credentials documents
  • Support M&BD leadership to promote our capabilities across the firm, including through global retreats, internal newsletters, conference calls, meetings, and the intranet


WIDER M&BD PROJECTS

  • Manage and contribute to broader M&BD projects and assignments, as appropriate.
  • All members of the firm are expected and encouraged to participate in our global Responsible Business program
  • Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.


QUALIFICATIONS

REQUIRED SKILLS

  • Excellent level of strategic and commercial awareness, with outstanding proactive mindset to help our lawyers spot and capitalize on opportunities.
  • Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
  • Demonstrated people management capabilities.
  • Very strong project management skills with the ability to prioritize and complete simultaneous projects with minimal supervision.
  • Ability to communicate effectively with tact and diplomacy, excellent writing skills, and an exact attention to detail in all work products.
  • Experience of working independently, as well as within cross-functional and global operating teams, in a collaborative, professional environment.
  • Ability to meet deadlines and work well under pressure.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) required; familiarity with, and willingness to leverage, the firm's AI tools preferred; and experience with Interaction and Foundation a plus.


EDUCATION AND EXPERIENCE

  • Seven (7) + years of relevant experience required, preferably in the legal or professional services industry.
  • Knowledge of the sports, media, and/or entertainment industries is a plus.
  • One (1) + year(s) of people management experience preferred.
  • Bachelor's degree required; Degree in marketing, communications or related field is preferred
  • Post-graduate qualifications (e.g. MBA) advantageous.


HOURS

Core hours are Monday through Friday, 9:00 a.m. to 6:00 p.m., including lunch hour, with flexibility to work outside normal business hours as needed. This position follows a hybrid schedule, with four days in the office and one day working remotely from home.

In Washington, D.C., the expected base salary range for this role is $136,000 to $199,000 per year. In New York, the expected base salary range for this role is $146,000 to $213,000 and in Denver, the expected base salary range for this role is $125,000 to $183,000.

This job description sets forth the responsibilities of this position and may be changed from time to time as shall be determined.

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