Marketing Automation Super Admin (Marketo)
This role has been designed as Hybrid with an expectation that you will work on average 2 days per week from an HPE office.
Job Description:
Overview
We are seeking aMarketing Automation Super Adminto serve as the strategic owner and technical authority for ourAdobe Marketo Engageplatform and its surrounding ecosystem. Thismanager-level rolecombines advanced platform administration, system architecture, and functional consulting to ensure long-term platform stability, scalability, and governance.
The Super Admin operates within a complexB2B marketing and sales technology environment, partners closely with Salesforce and IT teams, leads a team of platform administrators, and serves as the primary escalation point withAdobe Marketo Support.
Key Responsibilities
Platform Strategy & Architecture
- Own the technical vision, architecture, and roadmap for Marketo within the enterprise technology stack
- Ensure platform scalability, performance, security, and governance
- Define and enforce Marketo standards, order of operations, and best practices
- Identify and address technical debt, platform risks, and architectural gaps
Advanced Administration & Functional Consulting
- Design and implement advanced Marketo configurations beyond standard administration
- Serve as the escalation point for complex platform issues and design decisions
- Translate business requirements into scalable, maintainable Marketo solutions
- Partner with Marketing, Sales Operations, IT, and Analytics on end-to-end lifecycle and automation initiatives
- Advise stakeholders on platform capabilities, trade-offs, and best practices
Salesforce & Ecosystem Integration
- Own and optimize the Marketo Salesforce (SFDC) integration, including data synchronization, lifecycle logic, and field mappings
- Collaborate with Salesforce administrators and IT teams on cross-platform initiatives
- Ensure alignment between marketing automation and sales operations processes
Adobe Marketo Support & Technical Partnership
- Act as the primary liaison with Adobe Marketo Support for escalated issues and complex defects
- Manage the full lifecycle of support engagements, including troubleshooting and root cause analysis
- Incorporate support learnings into platform standards and operational documentation
Team Leadership
- Lead, mentor, and develop a team of Marketing Automation Platform Administrators
- Establish and maintain platform documentation, standards, and operational playbooks
- Review and approve complex builds to ensure architectural integrity
Required Qualifications
Experience
- 10+ years of hands-on Adobe Marketo experience in enterprise environments
- Strong background in B2B marketing automation and complex lifecycle models
- Proven experience as a senior Marketo administrator, business analyst, and functional consultant
- Deep expertise in Marketo order of operations
- Extensive experience with Salesforce integration and B2B data models
- Experience working within large, multi-tool marketing technology ecosystems
Skills & Capabilities
- Strategic, architectural mindset with strong operational discipline
- Demonstrated ability to lead and mentor technical platform teams
- Strong cross-functional collaboration and stakeholder management skills
- Ability to communicate complex technical concepts to diverse audiences
- Marketo certifications strongly preferred
Additional Skills:
Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}
What We Can Offer You:
Health & Wellbeing
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.
#unitedstates
Job:
Marketing
Job Level:
Manager_1
"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."
Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html
