Newforma is rebuilding marketing into a scalable revenue engine. This role owns HubSpot, marketing automation, campaign operations, lifecycle workflows, and marketing measurement to help create pipeline, improve funnel conversion, support customer expansion, and clearly prove marketing's impact on revenue.
This is a hands-on builder role spanning revenue marketing operations, customer marketing operations, AI-enabled workflows, attribution, and emerging AI search. The right person can turn strategy into execution, improve how work gets done, and connect campaigns, programs, and channels to pipeline and revenue outcomes.
In this role, your responsibilities will include:- Own HubSpot marketing automation, including workflows, lifecycle stages, scoring, routing, forms, lists, nurture programs, campaign setup, and marketing-owned fields.
- Build practical AI-assisted workflows to automate segmentation, QA, testing, documentation, enrichment, alerts, reporting summaries, and repeatable execution work.
- Support revenue marketing programs across demand gen, ABM, events, webinars, content, and product campaigns with strong campaign operations, tracking, and follow-up.
- Build automation, testing, and process improvements with Revenue Marketing, Sales, and RevOps to improve performance across inquiry, MQL, SQL, opportunity, and closed-won stages.
- Build customer marketing operations across onboarding, adoption, upsell, cross-sell, renewal, advocacy, and reactivation, in partnership with Customer Marketing, Sales, Customer Success, and RevOps.
- Turn customer signals such as engagement, intent, and product fit into segments, triggers, plays, and alerts that support expansion and retention.
- Own marketing measurement foundations, including campaign tracking, lifecycle hygiene, UTM governance, dashboarding, and multi-touch attribution/reporting that shows what is creating, influencing, and accelerating pipeline and expansion.
- Track and improve the metrics that matter: CTR, CVR, MQL rate, MQL-to-SQL, SQL-to-opportunity, pipeline creation, sourced pipeline, influenced pipeline, expansion pipeline, ROAS, CAC/CPL efficiency, revenue attribution, and campaign ROI.
- Build reporting that helps Marketing, Sales, Customer Success, and leadership understand channel performance, campaign effectiveness, funnel drop-off, attribution by touchpoint, and return on spend so teams can confidently scale, fix, or stop programs.
- Partner with Content and Product Marketing on SEO and AI search/LLM/GEO opportunities by identifying content gaps, topic opportunities, and ways to improve visibility in search and AI-generated answers.
Requirements for this position include- 4-6 years in B2B SaaS marketing operations, marketing automation, lifecycle/growth marketing, RevOps, or customer marketing operations.
- Deep hands-on experience with HubSpot or a similar MAP, including workflow design, scoring, routing, lifecycle management, segmentation, nurture, and campaign structure tied to revenue outcomes.
- Experience supporting both revenue marketing and customer marketing programs, not just one side of the funnel.
- You can build and deliver funnel measurement, including multi-touch attribution, revenue attribution, conversion metrics, channel performance, ROAS, and reporting that informs budget and execution decisions.
- Comfortable working across CRM, marketing automation, campaign data, dashboards, and spreadsheets to turn data into action.
- Regular user of AI tools such as HubSpot AI, ChatGPT, Claude, Gemini, Clay, Zapier, Make, or similar tools to speed up execution and improve quality.
- Interested in how LLM search, SEO, and GEO are changing discovery and content performance.
- Strong judgment, high ownership, and a bias toward shipping useful improvements quickly.
- Bilingual in English and French is a plus.
