Marketing and Sales Director

Monarch Communities

$85K — $86K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred or 1-2 years related experience/training.
  • Experience working with the elderly is essential.
  • Ability to make independent decisions when necessary.
  • Strong interpersonal communication skills required.
  • Knowledge of federal and state regulations for assisted living is crucial.
  • Proficient in Microsoft Office and able to learn new software.

Responsibilities

  • Conduct phone and direct calls as per the marketing plan.
  • Manage move-ins and move-outs to optimize revenue.
  • Maintain a meaningful waitlist for prospective residents.
  • Develop and implement effective marketing strategies.
  • Engage in lead generation activities to produce adequate leads.
  • Maintain knowledge of lead tracking and marketing software.
  • Support internal sales programs such as referral initiatives.

Benefits

  • Comprehensive Health Insurance including Medical, Dental, and Vision.
  • Life Insurance and Accidental Death & Dismemberment (AD&D) coverage.
  • Short Term and Long-Term Disability Insurance available.
  • Flexible Spending Account (FSA) for commuting and parking.
  • Employee Assistance Program (EAP) for personal support.
  • 401(k) Retirement plan with company matching contributions.
  • Generous Paid Time Off (PTO) and holidays provided.
  • Tuition Reimbursement program for continued education.
Full Job Description
Job Description

Position: Marketing and Sales Director

Location: Brandywine Living at Princeton

Employment Type: Full Time

Salary Range: $85,000 - $86,000

+ Commission

Final compensation will be based on experience and qualifications

Job Overview

Works closely with the Executive Director in the development and execution of the marketing plan, ensuring to meet or exceed the sales budget and occupancy goals.

Responsibilities and Duties
• Conducts phone and direct calls in accordance with the established marketing plan.
• Manages all move-ins/move-outs to achieve maximum revenue performance for the community.
• Actively maintains a meaningful wait list.
• Assists in the development and implementation of marketing plans that will result in meeting or exceeding performance expectations.
• Conducts lead generation activities to ensure adequate leads are produced in order to meet performance expectations.
• Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
• Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
• Maintains an active, working knowledge of current competitors.
• Maintains and communicates current product information to the team members (pricing, program changes, promotional programs).
• Maintains effective relationships with residents and their families. Attends resident functions as appropriate.
• Participates in and attends all in-service training as scheduled
• Ensures compliance with all Federal, State, and local regulations, as well as community policies and procedures
• Other duties as assigned

Physical Abilities
• While performing the duties of this job, the associate is often required to stand, walk, sit, use fine and gross motor skills, reach with hands and arms, balance, stoop, kneel, crouch, talk, hear, and smell.
• An individual in this position will be required to lift or carry weight in up to 25 lbs. Intermittent physical activity includes lifting and supporting residents. The associate must use proper body mechanics.

Qualifications
• Bachelor's Degree from a four-year college or university preferred, or one to two years related experience and/or training.
• Experience working with the elderly population.
• Ability to make independent decisions when circumstances warrant such action.
• Demonstrate strong interpersonal communication skills.
• Knowledge of federal and state regulations pertaining to assisted living.
• Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) with the ability to learn new applications.

Additional Information

Benefits Offered(Full Time):
• Health Insurance: Medical/Rx, Dental, and Vision
• Ancillary Benefits: Life Insurance/AD&D, Short Term Disability and Long-Term disability
• Basic Life & Accidental Death & Dismemberment (AD&D) Insurance
• FSA (Commuter/Parking)
• Employee Assistance Program (EAP)
• 401(k) Retirement with Company Match
• Paid Time Off (PTO) and Holidays
• Tuition Reimbursement

Other Compensation Programs:
• Employee Referral Bonus
• Resident Referral Bonus

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