About the roleThe Marketing & Branding Manager is the
guardian of how Seen looks, sounds, and feels everywhere it shows up - and an extension of the founder's vision and taste across the entire organization. This person sets the aesthetic bar and instills it across the team, so that every surface area that touches the brand is cohesive, intentional, and unmistakably Seen.
That includes the obvious channels - campaigns, social, web, content - and every physical and human touchpoint: the look and feel of our centers, swag, gifts, signage, participant materials, marketing events, and brand-led press campaigns. The mandate is
taste: holding a high bar, every time, and raising it across everyone who creates on the brand's behalf.
The primary focus is
growing our influence - portraying Seen as an
aspirational brand with heart, and celebrating the lives and stories of our participants and the SGV, AAPI, and broader immigrant communities we serve. This is done across
English and AAPI-language platforms, and culturally, with content tailored to our strategy rather than translated after the fact.
This role blends three jobs that the best brand organizations keep together:
brand guardian (taste and consistency across every touchpoint),
storyteller (work that connects to hearts and minds), and
growth marketer (campaigns that build awareness, trust, and enrollment).
What You'll OwnTaste & brand guardianship (extension of the founder)- Act as the founder's creative proxy - translating their vision, values, and taste into a coherent brand the whole team can execute against.
- Own the Seen Health and Seen Tech brand systems: voice, visual identity, messaging, and guidelines. Build scalable creative toolkits so others can produce on-brand work at a high bar.
- Hold the bar across every surface area - center environments and aesthetics, swag, gifts, signage, packaging, participant-facing materials, presentations, events, and content. Review and elevate work produced across teams and vendors.
Storytelling that celebrates participants- Develop and own a body of participant, family, and team stories that celebrate life and dignity - across web, social, video, photography, and events.
- Ensure storytelling connects emotionally and reflects our values; "aspirational, with heart" is the standard for every piece.
- Cultivate a network of creatives, photographers, videographers, and community voices to expand what we can make.
Bilingual & culturally-native marketing- Build campaigns and content natively for English and Chinese audiences (and other SGV community languages as needed) - culturally tailored, not translated as an afterthought - to create authentic, in-language content for the communities we serve.
- Bring cultural competency in marketing to SGV, AAPI, and immigrant communities, representing them authentically and with respect.
Growing influence & campaigns- Plan and run integrated campaigns that grow Seen's influence and aspirational positioning while driving awareness, community trust, and enrollment.
- Own digital channels (website, social, email, paid, local/SEO), brand-led press and earned-attention campaigns (distinct from traditional PR/media relations), and signature marketing events.
- Partner with Outreach, Enrollment, and community partners to turn brand affinity into qualified interest.
Cross-functional & vendor leadership- Lead cross-functional campaign teams and manage external partners (designers, video, agencies, translators, fabricators) and the marketing budget.
- Support Seen Tech with employer brand, recruiting creative, and partnership materials.
Measurement- Define and report on KPIs - influence/awareness, engagement, event turnout, enrollment inquiries, channel ROI - and use data to iterate.
What We're Looking For- 5+ years in brand, marketing, or creative roles, with clear ownership of brand identity and multi-channel work. (We index on portfolio and taste over years.)
- Exceptional taste and a keen aesthetic eye, with a portfolio that proves it across digital, print, physical, and experiential.
- Outstanding storytelling and writing; able to set and protect a consistent brand voice.
- Demonstrated ability to bring consistency and quality across every touchpoint - campaigns, content, packaging/swag, events, and environments.
- Hands-on with creative and marketing tools (e.g., Figma/Adobe Creative Suite/Canva; social, email, analytics, CMS).
- Self-directed, organized, and able to lead many projects, vendors, and collaborators at once.
- Comfortable operating as a founder's creative extension - high autonomy, high standards.
Strongly Preferred- Bilingual (Mandarin and/or Cantonese + English) strongly preferred, with demonstrated cultural competency marketing to AAPI, immigrant, and SGV communities - to create authentic, in-language content for the participants we serve.
- Experience marketing an aspirational or premium brand (consumer, lifestyle, hospitality, or luxury) and/or a mission-driven healthcare or community organization.
- Experience building brand from the ground up; startup or early-stage comfort.
- Familiarity with HIPAA-conscious, compliant marketing practices.
What Success Looks Like (First 6-12 Months)- A unified, documented brand system and creative toolkit adopted across Seen Health and Seen Tech - so the whole team produces on-brand, on-taste work.
- A visibly elevated brand across every touchpoint, from the center to swag to social.
- A growing library of participant stories and a measurable rise in influence, awareness, and enrollment inquiries - in both English and Chinese.
Compensation & Benefits- Salary: $110K-$160K based on experience
- Equity: Included as part of founding team package
- Benefits: Seen Health is proud to offer a robust benefits offering for our employees. In addition to traditional healthcare coverage, we also offer additional benefits to help further your wellness and feeling of being part of the team.
- Medical, Dental, and Vision benefits for you and your family
- Life Insurance and Disability Benefits
- Parental and Caregiver Leave
- Lunch, as well as delicious snacks and coffee to keep you energized
- Paid Time Off across holidays, vacation time, personal days, and sick days
- 401k Plan
- Personal and professional development, including career growth opportunities
- Subscriptions and training on using AI tools
