Job Title:
Marketing Analytics and CRM Marketing Manager

Location:
Irving, Texas

Compensation:
Pay is commensurate with experience.

Worker Type:
Employee

Time Type:
Full time

Job Description:

GEAR UP FOR YOUR ROLE:

The Marketing Analytics & CRM Manager is a vital contributor to Team Car Care's business growth, partnering closely with the CMO, the Marketing team, and Jiffy Lube International. The TCC marketing team's mission is to convert consumer demand into store traffic, enabling our service center teams to create lifelong Guests. Success in this fast-paced retail environment requires creativity, strong organizational skills, cross-functional collaboration, and a proactive, self-starting attitude.

We're looking for a data-driven Marketing Analytics & CRM Manager to lead the performance measurement and optimization of our marketing initiatives. This role will focus on analyzing marketing campaigns and offers, supporting strategic decision-making through advanced analytics, and managing our CRM journey across email, direct mail, and SMS.

This role will support our mission to Create Guests for Life by delivering personalized, high-impact marketing experiences rooted in data and insight. From campaign analysis to CRM journey optimization, you'll help ensure that every interaction builds trust, loyalty, and long-term value.

HOW YOU WILL DRIVE SUCCESS:

Marketing Analytics (80%)
• Design and analyze A/B tests for campaigns and promotional offers
• Conduct media attribution and marketing mix modeling to evaluate channel performance
• Perform pre/post analysis to assess incremental campaign impact
• Deliver clear insights on ROAS and iROAS to guide marketing investment decisions
• Partner with media and creative teams to define KPIs and measure performance
• Build budget forecasts by analyzing historical performance, spend efficiency, and ROI trends
• Maintain dashboards and regular reporting for campaign and offer performance (Power BI preferred)

CRM & Customer Journeys (20%)
• Manage and optimize automated CRM journeys across email, direct mail, and SMS
• Monitor customer behavior and segmentation to inform personalized messaging
• Analyze CRM performance and identify opportunities to improve conversion, retention, and LTV
• Identify and implement enhancements to the CRM program based on performance data, emerging industry best practices, and new technology capabilities
• Support campaign QA, test strategy, and compliance best practices

UNDER THE HOOD - WHAT YOU'LL NEED:
• 3-5 years of experience in marketing analytics, CRM analytics, or related role
• Strong proficiency in Excel, SQL, and PowerPoint (required)
• Experience with Power BI, Python, or other analytics tools preferred
• Hands-on experience with A/B testing, media mix modeling, and marketing attribution
• Understanding of CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, etc.)
• Robust analysis skills with the ability to simplify complex data into actionable insights
• Excellent communication and presentation skills, with the ability to clearly convey insights to senior-level executives and non-technical stakeholders
• Ability to work cross-functionally with marketing, operations, and finance teams

Experience to "Turbo-charge" your application:
• Consumer or retail marketing environment
• Direct mail or SMS marketing
• Experience working with marketing automation tools