Title: Marketing Advisor
Department: Revenue Optimization
Location: 6300 Steeles Ave West, Woodbridge
Total Potential Compensation: $95,000-$120,000
Role Overview:
407 ETR is seeking a Marketing Advisor to lead the planning, execution, and optimization of promotions and loyalty initiatives that drive customer engagement, revenue, and long-term value.
This role is ideal for a self-driven, strategic individual contributor who can operate with a high degree of autonomy while collaborating cross-functionally. The successful candidate brings strong analytical thinking and hands-on campaign expertise, combined with the ability to proactively identify opportunities, shape strategies, and drive continuous improvement across marketing initiatives.
Key Responsibilities:- Lead the end-to-end planning, execution, and optimization of promotions and loyalty campaigns across customer segments and channels.
- Act as a self-starter, independently identifying opportunities, proposing solutions, and driving initiatives forward.
- Develop clear, insight-driven marketing briefs, and oversee campaign setup, QA, and execution with strong attention to detail.
- Analyze campaign performance, customer behavior, and trends to deliver actionable insights and strategic recommendations that drive revenue and customer value.
- Own performance tracking and deliver clear, concise reporting and narratives to stakeholders, linking results to business outcomes.
- Partner cross-functionally with Data, Analytics, Communications, Customer Service, and Technology teams to deliver integrated marketing initiatives.
- Champion a test-and-learn mindset, developing and scaling experiments that improve personalization, engagement, and effectiveness.
- Proactively identify and implement process improvements, enhancing tools, workflows, and campaign delivery efficiency.
- Translate customer needs and business objectives into well-defined requirements and use cases, informing prioritization, solution design, testing, and launch.
- Act as a thought partner to stakeholders, contributing to the evolution of promotions and loyalty strategies.
Key Skills & Attributes:- Highly self-motivated and proactive, with the ability to take ownership and deliver results independently.
- Strong analytical capabilities with experience translating data into clear, actionable insights and strategic direction.
- Excellent communication skills, with the ability to influence stakeholders and tell a compelling performance story.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities.
- Proven ability to collaborate effectively while maintaining accountability as an individual contributor.
- Demonstrated growth mindset, curiosity, and continuous improvement orientation.
- Comfortable navigating ambiguity and driving clarity in evolving environments.
Qualifications:- University degree in Business, Marketing, or a related field; MBA is an asset.
- 8+ years of progressive marketing experience, with a strong focus on promotions, lifecycle, and loyalty initiatives.
- Proven experience operating as an independent contributor within cross-functional teams.
- Experience with Salesforce Marketing Cloud; certifications (e.g., Email Specialist) are an asset.
- Experience in leading and optimizing loyalty programs strongly preferred.
- Familiarity with Loyalty Management Systems (LMS) is considered a strong asset (e.g., SFDC LMS, building loyalty campaigns and accelerators within LM S), but not required.
- Strong critical thinking, problem-solving, and project management capabilities.
- Comfortable working with evolving technology, data environments, and marketing tools.
What Success Looks Like - Self starter who delivers high-quality, insight-driven campaigns that drive measurable customer and business value.
- Provides strategic, data-backed recommendations that influence marketing decisions and priorities.
- Builds strong, trusted partnerships across teams while maintaining ownership of outcomes.
- Continuously identifies opportunities to enhance customer engagement, personalization, and campaign performance.
- Contributes to the evolution and maturity of promotions and loyalty capabilities at 407 ETR.
We are actively seeking to fill this role as it is a current vacancy. 
