What You'll Do
- Lead qualitative and quantitative research initiatives from design through presentation
- Design discussion guides, surveys and research frameworks that uncover actionable insights
- Moderate focus groups and in-depth-interviews
- Analyze findings and identify meaningful implications for brands and businesses
- Translate complex research into compelling stories and recommendations
- Present insights and strategic recommendations directly to clients and agency leadership
- Partner with strategy, creative, media and account teams to influence marketing and business decisions
- Leverage AI-enabled tools to accelerate research design, synthesis and reporting while applying sound judgment and strategic thinking to all recommendations
What You'll Bring- 4-5 years of experience in market research, consumer insights, strategic planning or a related field
- Experience designing and executing qualitative and quantitative research
- Strong analytical, synthesis and storytelling skills
- Confidence presenting findings and recommendations to clients and stakeholders
- Comfort managing multiple projects and competing priorities
- Curiosity, initiative and a passion for understanding human behavior
Why Hiebing- Exposure to a diverse portfolio of brands and industries
- Opportunity to influence strategy across multiple businesses
- End-to-end ownership of research projects
- Collaborative, strategy-led culture
- A team that believes great insights should lead to action
What Makes Someone Successful Here
- You build on ideas with a "Yes, and" mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Benefits include: Hybrid work flexibility, health + dental insurance, paid parental leave, matching 401(k) + profit sharing, a professional development fund and many more! This position is a hybrid position.
Work Environment & EligibilityHybrid role based in Madison, WI (in-office Monday-Wednesday; remote Thursday-Friday). Must be authorized to work in the U.S. without current or future sponsorship.
