Market Manager (Remote)
Overview:The Market Manager is an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. The role will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand's authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.
The impact you'll make:- Manage specific regional territories to achieve marketing goals & objectives.
- Grow WM customer base by increasing full funnel customer acquisitions.
- Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days".
- Enhance client relationships through meaningful engagement and support activities.
- Manage existing relationships and engage new potential customers.
- Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
- Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
- Executes programming within an allocated marketing budget.
- Understands regional marketing plans and tailoring them to maximize field market spend.
- Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.
- Develops strategic partnerships with culturally relevant partners.
- Evaluates partnerships, events, campaign and marketing strategies' return on investments (ROI).
- Supports overall revenue and marketing team goals and programs.
- Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
- Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting.
- Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback.
- Effectively manage stakeholders to achieve regional market OKRs.
- Ensures all stakeholders are trained and execute to company standards.
- Drive a company owned vehicle for business events.
What you've accomplished:- Bachelor's degree in business, marketing, communication or other related field.
- 7 years experience in marketing or other related management role
- Knowledgeable of cannabis marketing best practices
- Professional, philanthropic, and/or community experience in the cannabis industry
- Experience with marketing tools and software
- Experience working in the technology industry
- Ability to interact with people of all different levels and backgrounds in a team environment
- Excellent organization and communication
- Leadership, problem solving, and networking skills
- Must have a valid driver's license with minimal points
- Ability to travel up to 80%
Bonus points: - Previous cannabis industry experience
The base pay range for this position is $99,633 - $113,500 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
