Market Development Sales Engineer - General Motion Control

Lenze SE

$81K — $155K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical or Mechanical Engineering, Automation, or related field preferred
  • 5+ years in technical sales or related roles within industrial automation
  • Experience with OEM applications in sectors like HVAC-R and data center cooling preferred
  • Solid understanding of Variable Frequency Drives (VFDs) and motion control
  • Proven track record of new customer acquisition with a proactive mindset
  • Strong communication skills for engaging technical and business stakeholders
  • Willingness to travel up to 40% for customer engagements and training

Responsibilities

  • Proactively identify and target high-potential OEM opportunities in the GMC segment
  • Conduct outreach, qualify leads, and secure initial customer meetings
  • Lead discovery conversations to understand customer needs and applications
  • Support customer presentations and product demos in collaboration with internal teams
  • Build and manage a strong pipeline, advancing opportunities through the sales funnel
  • Track customer activity and pipeline progress accurately in CRM
  • Partner with channel managers to expand market reach and develop opportunities

Benefits

  • Multiple Blue Cross Blue Shield Medical Insurance plan options
  • 401k with company match, fully vested
  • Paid Time Off and 10 company paid holidays
  • 100% paid parental leave after one year of service
  • Career development opportunities and tuition reimbursement
  • Relaxed business casual environment with flexible schedules
  • Frequent team building activities
  • Sit/Stand desks for onsite office positions
Full Job Description
Lenze Americas is hiring a General Motion Control Sales Engineer focused on new business acquisitions. This is a remote opportunity for candidates based in the Dallas, TX, Charlotte, NC, or Atlanta, GA areas.

Position : Market Development Sales Engineer - GMC

Position Location : Dallas, TX, Charlotte, NC, or Atlanta, GA areas

Position Type: Remote

Compensation: $81,000 - $155,000 (Estimated compensation includes base salary plus target incentive. Base salary varies depending on location, skills, knowledge, education, and industry experience)

Position Snapshot: The Market Development Sales Engineer - GMC is responsible for driving new customer acquisition and growing Lenze's presence in the General Motion Control segment. This segment primarily includes OEM applications in HVAC-R, datacenter cooling, fan & pump, process automation, water/wastewater, dairy and car wash industries, promoting Lenze's drive-based automation solutions. This business development role focuses on generating and qualifying leads, advancing them through the sales pipeline, building a strong growth funnel and converting untapped opportunities into revenue while positioning Lenze as a trusted partner through a compelling, value-driven approach.

About you : You're a true hunter who thrives on uncovering untapped sales opportunities and driving growth. Competitive and highly motivated, you excel at winning new customers and landing new logos, using your technical expertise, industry experience, and outgoing personality to build strong relationships and earn trust.

A day in the life:
  • Proactively identify and target high-potential OEM opportunities in the GMC segment focusing on AC inverter (VFD) and drive based solutions
  • Conduct outreach, qualify leads, and secure initial customer meetings
  • Lead discovery conversations to understand customer applications, needs, and buying processes
  • Support customer presentations and product demonstrations in collaboration with industry segment specialist and internal teams
  • Build and manage a strong pipeline, advancing opportunities through the sales funnel to close
  • Accurately track all customer activity, pipeline progress, and next steps in CRM
  • Partner with channel managers and distribution to expand market reach and develop opportunities
  • Increase share of wallet at existing accounts by identifying additional applications and growth opportunities
  • Provide accurate forecasts, meet or exceed sales targets, and contribute to territory growth
  • Collaborate with application engineers and product managers to deliver effective customer solutions
  • Continuously build product, application, and market knowledge
  • Participate in training, sales reviews, and cross-functional initiatives to improve performance


Requirements

What you will need:
  • Bachelor's degree in Electrical Engineering, Mechanical Engineering, Automation, or related experience preferred
  • 5+ years (ideally) in technical sales, sales engineering, application engineering, or business development roles within industrial automation, drives, motion control, electrical components, or related industries
  • Previous experience supporting OEM applications within HVAC-R, data center cooling, fan and pump systems, water and wastewater treatment, process automation, dairy processing, car wash equipment, or other industrial machinery markets highly preferred
  • Solid understanding of Variable Frequency Drives (VFDs), servo drives, motion control, motors, and drive-based automation solutions is highly desirable
  • Knowledge of target markets, including OEM applications, competitors, industry trends and dynamics
  • Proven success in new customer acquisition with a proactive, results-driven "hunter" mindset
  • Disciplined in CRM usage, pipeline management, and data-driven performance tracking (KPIs)
  • Ability to lead discovery conversations, qualify opportunities, and manage sales cycles with minimal guidance
  • Strong communication and interpersonal skills to engage technical and business stakeholders
  • Ability to clearly communicate value propositions and quantify customer impact
  • Resilient, persistent, and comfortable navigating ambiguity and overcoming challenges
  • Proficient in Microsoft Office; experience with CRM tools and ERP systems (SAP preferred)
  • Willingness to travel up to 40% for customer visits, trade shows, and training

Perks of being part of our team:
  • Blue Cross Blue Shield Medical Insurance - multiple plan options
  • Blue Cross Blue Shield Dental Insurance
  • FSA, HSA options
  • Vision Insurance
  • 401k with company match, fully vested
  • Paid Time Off
  • 10 company paid holidays
  • Company paid disability & AD&D insurance
  • 100% paid parental leave after one year of service
  • Supplemental insurance plans (Identity theft, cyber protection, additional life, etc.)
  • Tuition reimbursement
  • Many of our positions offer flexible schedules to meet your needs
  • Relaxed business casual environment
  • Sit/Stand desks for onsite office positions
  • Frequent team building activities
  • Career development opportunities

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