West Fraser

Market Development Manager

West Fraser • $80K — $95K *
Real Estate & Construction
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in a related field or equivalent experience in marketing/sales within wood products industry.
  • 5-10+ years in a role related to home construction or building industry.
  • Knowledge of construction and building materials.
  • Solid planning, organizational, and time management skills.
  • Strong ability to analyze and report on product usage, trends, and competitive threats.
  • Knowledge of building codes and applications at the builder level.
  • Excellent verbal and written communication skills, including presentation skills.
  • Strong technical aptitude and people skills.

Responsibilities

  • Establish and maintain customer relationships through excellent service.
  • Design and implement regional marketing programs with key accounts.
  • Promote new and existing products to contractor yards and builders.
  • Act as a subject matter expert on products and programs.
  • Strengthen relationships with pro-dealers, retail accounts, and builders.
  • Provide exceptional service and follow-up, ensuring deep understanding of customer needs.
  • Partner with internal sales and marketing teams to meet revenue goals.

Benefits

  • Benefits starting Day 1
  • On-the-job training
  • Culture of promoting from within
  • Medical, Dental, and Vision insurance
  • 401k with company matching & retirement contribution
  • Employee Stock Purchase plan
  • Life and Disability Insurance
  • Paid vacations and holidays
  • Employee Assistance Program
Full Job Description
A successful candidate will manage an assigned territory in the US Central Time Zone and work anywhere within this region. This will include representing West Fraser wood products within the new home, multi-family and commercial construction markets. They will be both a technical resource and product expert in their territory along with growing relationships with our key customers and developing a marketing plan for the assigned territory.

Here's What You'll Do:

  • Establishing, managing, and maintaining customer relationships by ensuring excellent service and follow-up and by learning and supporting the customers' business
  • Designing and implementing regional marketing programs with key pro-dealers, retail accounts and builders which support corporate sales and marketing objectives
  • Promoting new and existing products to contractor yards and builders
  • Serving as a subject matter expert regarding products or programs in the marketplace
  • Establish, manage, and strengthen long-term relationships with key pro-dealers, retail accounts, builders, and industrial customers
  • Ensure exceptional service, proactive follow-up, and deep understanding of customer business models
  • Serve as a trusted advisor and subject matter expert within the marketplace
  • Partner closely with inside sales, sales management, and marketing teams to achieve revenue objectives
  • Develop mentoring capabilities with outside marketing team and support staff
  • Contribute meaningful input to broader organizational planning discussions and sales & marketing initiatives


Here's What You'll Need:

  • Bachelor's Degree in a related field or equivalent experience in a marketing / sales role within the wood products industry
  • Five (5) to ten (10) + years of experience in a role related to the home construction or building industry
  • Knowledge of construction and building materials
  • Solid planning, organizational and time management skills
  • A strong ability to analyze and report in a professional manner on product usage, trends, and competitive threats within their respective geographies
  • Knowledge and experience at the builder level; knowledge of building codes and applications
  • Excellent verbal and written communication, including presentation skills
  • Strong technical aptitude and people skills
  • Proficiency in Microsoft Outlook and Word


What Will Make You Stand Out:

  • Engineering, Architectural, Building Science accreditation
  • Knowledge of structural wood products
  • Proficiency in reading construction documents


Our highly competitive compensation package and outstanding benefits include:

  • Benefits starting Day 1
  • Competitive starting pay
  • On-the-job training
  • A culture that strongly believes in promoting from within
  • Medical
  • Dental
  • Vision
  • 401k with company matching & retirement contribution
  • Employee Stock Purchase plan
  • Life Insurance
  • Disability Insurance
  • Paid vacations and holidays
  • Employee Assistance Program


Invitation to Apply:

If you are ready to build your career in a company that thrives on growth, a safe work environment, rewarding work, challenge, and opportunity, come build your career with us at West Fraser: www.westfraser.com/careers

We thank all candidates for their interest; however, only those selected for an interview will be contacted. Please apply through our online application process. Be sure to attach your resume to your online profile as resumes will not be accepted at the site. No phone inquiries, please.

About West Fraser

West Fraser Timber Co. Ltd. is a Canadian forestry company that produces lumber, LVL, MDF, plywood, pulp, newsprint, and wood chips based in Quesnel BC, Canada. West Fraser Timber Co. Ltd. is a member of the Forest Products Association of Canada. West Fraser Timber Co. Ltd. was twice recognized as one of Canada's Most Admired Corporate Cultures and five times as Canada's Top 100 Employers in 2017. Also, the company was recently named for the fourth time as one of Canada's Top 100 Employers and Canada's Best Employer for Recent Graduates for 2018. West Fraser was founded by three brothers from Seattle: Pete, Bill and Sam Ketcham in 1955. The three brothers decided to do business together and purchased a small planing mill in Quesnel, British Columbia. Over the years the company grew, "West Fraser has become the largest lumber manufacturer in North America with 8,600 employees globally – about 5,000 in Western Canada – at about 50 locations." In April 2020, it was revealed that Jim Pattison had upped his stake in West Fraser to 13.8% ownership, prompting speculation that the Canadian billionaire had plans to merge the company with Canfor, of which he owns 51%. In response, West Fraser adopted a shareholder rights plan or "poison pill" in order to defend against any attempts at a takeover.
Learn more about West Fraser
Size
8,200 employees
Market Cap
$7.8 billion
Industry
5 Year Trend
+18.8%
NASDAQ

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