Market Development Director

Behavioral Health Group

$90K — $120K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Marketing or Business preferred.
  • 5 years of healthcare, business sales, or clinical experience.
  • Demonstrated ability in referral development and relationship management.
  • Strong interpersonal and communication skills at all organizational levels.
  • High tolerance for ambiguity with an entrepreneurial mindset.
  • Strong problem-solving abilities and sound decision-making based on data analysis.
  • Experience with complex health systems and CRM systems preferred.

Responsibilities

  • Develop and nurture referral relationships with healthcare providers and community partners.
  • Analyze referral data to identify trends and optimize strategies.
  • Collaborate with regional operations to ensure alignment with business goals.
  • Grow referrals and admissions by effectively promoting key services.
  • Streamline the referral process alongside intake and clinical teams.
  • Identify and resolve issues related to referrals promptly.
  • Prepare and present strategic plans for high-impact accounts.

Benefits

  • 50% remote work with travel within the greater DMV area.
  • Participation in a bonus structure based on performance.
  • Opportunities for professional development and growth within the organization.
Full Job Description
Compensation: $90,000 - 120,000 + Bonus structure

Travel Requirements: 50% remote, 50% travel within the greater DMV area.

Job Summary

The Manager of Partnerships serves as a pivotal liaison, fostering and strengthening relationships between a healthcare system, a hospital and its physicians, criminal justice and other community partners. This role is vital for enhancing communication, collaboration, and referral networks, ultimately contributing to the organization's growth and improved patient care.

Relationships

Reports directly to the SVP of Sales & Marketing and indirectly to the Area Vice President and Regional Director of operations. Has a referral development network across the region. Other relationships include physicians, key accounts, criminal justice, community outreach partners, associations, field, and home office personnel.

Summary of Essential Job Functions

The key responsibilities of the Regional Sales Representative include but not limited to:
  • Professional Development
  • Demonstrates the belief that addiction is a brain disease, not a moral failing.
  • Demonstrates hope, respect, and caring in all interactions with patients and fellow team Members

Duties and Responsibilities
  • Develop new referral relationships and nurture existing referral relationships by establishing high clinical credibility, articulating BHG value proposition and presenting solutions.
    • Track and analyze referral data to identify trends, measure performance, and optimize referral strategies.
    • Work closely with the regional operations leaders to ensure alignment of priorities and strong synchronization for success between sales and operations.
    • Grow referrals and admissions within a given territory by effectively presenting key service lines, activating referral pathways and achieving minimum KPIs.
    • Work with internal teams such as intake coordinators, clinical staff and operations to ensure a seamless referral process that aligns with business goals.
    • Identify, report and resolve issues related to referrals and the referral process.
      • Create, manage and execute territory plans.
      • Meet minimum critical call activity KPIs through in person and virtual meetings, group in-services, and impactful trade show attendance where applicable.
      • Submit timely documentation (within 24-48 hours) in the CRM and maintain accurate records on prospective or active customer accounts.
      • Prepare and present quarterly strategic plans on top A and B accounts which will have the biggest impact on growth.
      • Ability to complete [or oversee the completion of] assigned tasks/projects in a timely manner.

Regulatory
    • Complies with all federal, state, and local regulatory agency requirements.
    • Complies with all accrediting agencies.
    • Complies with HIPAA, STARK, and other laws governing healthcare referral relationships.

Minimum Requirements

The Manager of Partnerships must hold a bachelor's degree; a Marketing or Business degree is preferred. In addition to meeting the qualifications outlined above, the ideal candidate will embody the following characteristics and possess the knowledge, skills and abilities listed below:
  • Five (5) combined years of healthcare, business sales and/or clinical experience in a private, public, government, or military environment.
  • Demonstrated ability to serve as a healthcare referral development professional who is engaging, focused, and credible, with sensitivity to the unique requirements of working within an organization committed to excellence in patient care.
  • Strong interpersonal skills, ability to collaborate, communicate and manage well at all levels of the organization.
  • Strong organizational skills and a high degree of engagement.
  • High tolerance for ambiguity and ability to build and develop something from scratch - entrepreneurial
  • Strong problem solving and creative skills and the ability to exercise sound
  • Make decisions based on accurate and timely analyses.
  • Experience calling on complex health systems desired.
  • CRM experience preferred.
  • Substance Use or Opioid Use Disorder a plus.
  • Experience interfacing with criminal justice a plus.


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