MARKET & VERTICAL EXECUTIVE (POST-ACUTE CARE)LINET Americas
- This role is open to candidates based anywhere in the U.S., provided they live near a major airport for travel purposes.
ROLE SUMMARY The Market & Vertical Executive is responsible for creating, shaping, and scaling demand within a defined post-acute care vertical while driving revenue across the broader care continuum within an assigned region, in all verticals.
This role does not maintain business it builds it.
The successful candidate operates as a commercial leader who uses insight-led conversations to teach, reframe customer thinking, and influence complex clinical and financial decisions, positioning LINET as a strategic partner in care delivery.
WHAT SUCCESS LOOKS LIKE (OUTCOMES)- Builds and sustains a high-quality, early-stage pipeline independent of replacement cycles
- Consistently engages executive and clinical leadership
- Drives net-new business and share shift from incumbents
- Establishes repeatable success models within an assigned vertical (playbook creation)
- Expands opportunities from single-site to system-level engagements
- Positions LINET solutions within a continuum-of-care strategy
- Achieves and exceeds revenue and margin targets
- Takes full accountability for revenue performance and customer outcomes, ensuring adoption, satisfaction, and expansion
CORE ATTRIBUTES (NON-NEGOTIABLE)Insight-Led Leadership- Teaches customers and internal teams something new
- Reframes clinical, operational, and financial approaches
- Introduces productive tension that drives change
- Leads conversations with confidence and direction
Hunter Mentality- Creates opportunities from zero
- Demonstrates strong targeting, pursuit, and ownership
- Builds and advances pipeline
Commercial Acumen- Connects solutions to clinical, operational, and financial outcomes
- Understands healthcare decision dynamics clinical, financial, procurement
- Communicates value with clarity
Executive Presence- Engages and influences senior leadership
- Communicates with precision
- Guides complex discussions
Curiosity and Learning Agility- Seeks to understand before acting
- Continuously improves
- Adapts quickly
Ownership and Accountability- Takes responsibility for results
- Owns revenue, outcomes, and customer experience
- Follows through beyond the initial sale
KEY RESPONSIBILITIES- Develop and execute one of vertical growth strategies listed below:
- Core Care Communities
Independent Nursing Homes • Assisted Living - Residential Care Communities & Hospice
CCRC • Life Plan Communities • Small House • Hospice - Recovery & Rehabilitation
Skilled Nursing • Hospital-Affiliated Skilled Nursing • Independent Rehab - Veteran-Centered Care Systems
VA CLCs • State Veterans Homes
CORE RESPONSIBILITIES- Own and execute a repeatable go-to-market strategy
- Engage executive, clinical, and operational stakeholders
- Position value based on outcomes, economics, and design
- Drive multi-site and system-level growth
- Navigate purchasing pathways and remove access barriers
- Build and scale repeatable playbooks across the team
CONFERENCE STRATEGY- Own vertical-specific conference strategy
- Generate pipeline and engage key stakeholders
- Validate and refine messaging through market feedback
- Generate demand through insight-led engagement
- Lead complex, multi-stakeholder capital sales processes
- Build value propositions grounded in clinical and financial impact
- Maintain disciplined pipeline management
- Own revenue attainment, adoption, and customer success in a defined geographic market
- Expand presence across accounts and systems
- Translate insights into repeatable playbooks
OPERATING MODEL- Owns geography and vertical leadership
- Serves as vertical leader and subject matter driver
- Balances individual quota with vertical success
- Uses Salesforce to manage and forecast business
- Engages internal teams strategically
REQUIRED EXPERIENCE- Bachelor's degree, 5 plus years in capital medical equipment sales within healthcare
or a combination of equivalent experience
- Proven net-new opportunity creation
- Multi-stakeholder healthcare sales experience
- Ability to influence decisions and drive adoption
- Closes based on value, not product
- Consistent revenue performance
WHAT WE SCREEN OUT- Reliance on inbound or replacement cycles
- Relationship-only selling
- Inability to create opportunities
- Over-reliance on internal teams
- Product-only selling
TRAVEL- Regional and national travel required
- Occasional international travel expected
- Estimated travel 40 percent to 80 percent
FINAL NOTEThis is a builder role with full accountability for revenue and customer outcomes. If you prefer maintaining existing business, this is not the role.
