The Goldman Sachs Group, Inc

Marcus by Goldman Sachs, Public Website Marketing Strategy, Vice President - New York

The Goldman Sachs Group, Inc$115K — $270K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in digital marketing, website strategy, or related fields
  • Proven leadership in strategy and optimization for large digital platforms
  • Ability to collaborate across multiple departments effectively
  • Strong knowledge of digital analytics and conversion optimization
  • Experience translating business requirements into digital solutions
  • Skilled in managing complex cross-functional initiatives
  • Exceptional communication skills, both written and spoken
  • Bachelor's degree required

Responsibilities

  • Own the roadmap and enhancement strategy for the Marcus Open Site
  • Deliver cohesive end-to-end digital experiences with Marketing channel owners
  • Ensure compliance with Legal, Compliance, Privacy, and Risk teams
  • Align business stakeholder priorities and strategic site direction
  • Drive SEO and GEO initiatives on the site
  • Lead the website team and manage content relationships
  • Drive A/B testing and develop measurement frameworks alongside Analytics teams
  • Represent Marketing in large-scale site transformation initiatives

Benefits

  • Valuable and competitive benefits package
  • Wellness offerings as part of the employee experience
Full Job Description
Job Description

About the role

The Marcus Marketing team is seeking a strategic and data-driven Vice President to lead the Marcus Open Site strategy and digital experience function. This leader will define and execute the vision, roadmap, and governance model for Marcus's public digital experience, driving customer acquisition, conversion optimization, site modernization, and marketing technology innovation. The Vice President will partner across Marketing, Product, Engineering, Analytics, Risk, Legal, and Compliance to deliver customer-centric experiences, scalable digital capabilities, and measurable business outcomes while ensuring regulatory excellence.

Key Responsibilities:
  • Website Strategy and Management:
    • Own the Marcus Open Site roadmap, prioritization, and enhancement strategy
    • Work with Marketing channel owners to deliver cohesive end-to-end digital experiences for customers
    • Maintain close partnership with Legal, Compliance, Privacy and Risk teams to ensure site activities meet regulatory requirements
    • Align business stakeholders on priorities, risks, and strategic direction of site
    • Maintain site roadmap, push engineering for site enhancements
    • Drive SEO/GEO initiatives
    • Oversee website team and manage relationship with content team
  • Digital Product and Engineering Partnership
    • Serve as Marketing's primary partner to Product and Engineering teams on site capabilities, platform investments, and digital enhancements
    • Influence prioritization of engineering roadmaps to deliver customer value and marketing objectives
    • Translate business requirements into open site solutions and customer facing enhancements
    • Drive execution of modernization initiatives and platform improvements
  • Experimentation, Analytics and Optimization
    • Drive A/B testing strategy and prioritization
    • Partner with Analytics teams to develop measurement frameworks, incrementality methodologies, attribution models, and customer journey insights
    • Use behavioral, campaign, and site performance data to influence product and marketing decisions
    • Lead evaluation of analytics platform strategy and future-state measurement capabilities
  • Site Transformation Initiatives
    • Represent Marketing and open site experience workstreams in large-scale transformation programs
    • Develop migration strategies, customer journey requirements, communication plans, and stakeholder alignment across business and technology teams
    • Manage dependencies, risks, governance reviews, and executive communications


Basic Requirements
  • 7+ years of experience in digital marketing, website strategy, digital product management, marketing technology, customer experience, or related disciplines.
  • Proven experience leading strategy and optimization for large-scale customer-facing digital platforms.
  • Demonstrated ability to influence and partner effectively across Marketing, Product, Engineering, Analytics, Risk, Legal, Compliance, and Design organizations.
  • Strong understanding of digital analytics, experimentation, conversion optimization, customer journey analysis, and performance measurement.
  • Experience defining business requirements and translating customer and business needs into scalable digital solutions.
  • Experience managing complex, cross-functional initiatives involving multiple stakeholders and technology platforms.
  • Strong analytical and problem-solving skills with a track record of using data to drive strategic decisions and measurable business outcomes.
  • Experience operating within governance, risk, compliance, or regulatory frameworks.
  • Exceptional written, verbal, and executive-level communication skills.
  • Bachelor's degree required.


Preferred Qualifications
  • Experience within financial services, fintech, or other highly regulated industries.
  • Experience owning or leading public-facing websites, digital experiences, or acquisition-focused digital channels.
  • Experience partnering closely with Product and Engineering organizations on roadmap development, prioritization, and platform modernization efforts.
  • Familiarity with digital analytics, experimentation, personalization, content management, and customer experience platforms.
  • Experience leading digital transformation, migration, or modernization programs.
  • Strong understanding of SEO, content strategy, and emerging search technologies.
  • Experience evaluating and implementing marketing technology solutions and digital capabilities.
  • Experience leading teams and developing talent within a matrixed organization.


Salary Range
The expected base salary for this New York, NY, United States-based position is $115000-$270000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

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Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

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At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ

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