The Goldman Sachs Group, Inc

Marcus by Goldman Sachs, Customer Retention, Marketing, Vice President, New York, NY

The Goldman Sachs Group, Inc • $160K — $270K *
New York, NY 10025In-Person
Finance & Insurance
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of leadership experience in loyalty, email marketing or CRM, preferably in financial services.
  • Proven expertise with enterprise-level marketing automation/CRM tools (e.g., Adobe Campaign, Marketo).
  • Proficiency in agile project management methodologies and tools (e.g., JIRA, Confluence).
  • Strong analytical skills with a track record of using data for strategic decision-making.
  • Experience designing and implementing scalable processes and governance frameworks.
  • Advanced proficiency with data visualization tools (e.g., Tableau).
  • Bachelor's Degree required; MBA preferred.

Responsibilities

  • Lead the development and execution of campaign strategies for customer onboarding and product adoption.
  • Ensure alignment of retention initiatives with Marcus business goals.
  • Oversee implementation of campaigns within CRM platforms using vendor resources as needed.
  • Define advanced data requirements for highly personalized and scalable campaigns.
  • Establish KPIs and collaborate with analytics teams for program optimization.
  • Create multi-variate testing frameworks for continuous program improvement.
  • Provide strategic leadership to creative teams ensuring brand consistency.

Benefits

  • Comprehensive health and wellness offerings.
  • Competitive benefits package.
  • Access to valuable employee resources and support.
  • Opportunities for personal and professional development.
Full Job Description
Job Description

Marcus by Goldman Sachs

As the online consumer banking business of Goldman Sachs, Marcus operates as a digital bank, providing high-yield savings accounts and Certificates of Deposit (CDs) directly to individual consumers. Marcus combines Goldman Sachs' over 150 years of expertise with intuitive digital experiences, focusing on value, transparency, and simplicity for its millions of customers, and is recognized as the largest pure online bank, delivering a fully digital experience without physical branches.

Your Impact

The Marcus US Marketing Team is seeking a visionary and strategic Vice President to lead the US Deposits Marketing Retention team. This critical leadership role is responsible for defining, championing, and executing the strategy for customer experiences and communications that drive prospect conversion and significantly enhance existing customer stickiness. As a data-driven leader, you will strategically leverage customer behaviors and perceptions across the entire customer lifecycle to build and optimize engagement campaigns that drive product adoption, foster deep loyalty, and proactively reduce churn across our large portfolio of customers.

The Vice President will leverage advanced data analytics and customer research insights to define, champion, and execute innovative marketing strategies and campaigns aimed at retaining and growing our customer base. This includes overseeing the development and execution of comprehensive Go-To-Market (GTM) strategies for new product offerings and launches, directing the identification and segmentation of key customer cohorts in close partnership with our analytics team, providing strategic direction to creative teams, establishing robust testing frameworks and performance measurement, and interpreting advanced analytics to continuously optimize and evolve programs.

The ideal candidates will possess extensive experience in pioneering and scaling customer loyalty programs that intelligently identify and deliver relevant product offers organically within the customer lifecycle, ultimately driving product affinity and sustained customer retention. The successful candidate will possess deep expertise across diverse marketing channels, including email, SMS, Push, and print, and understand the strategic nuances of each. Experience in a content marketing leadership capacity is highly valued.

Job Summary and Responsibilities:
  • Lead the strategic development and execution of comprehensive campaign plans and strategies that facilitate customer onboarding and product adoption, clearly articulating a strategic approach to "next-best action" across the customer journey.
  • Ensure strategic alignment of all retention initiatives with overarching Marcus business goals and objectives.
  • Oversee the efficient and accurate implementation of campaigns within CRM platforms, leveraging advanced capabilities and vendor resources where necessary.
  • Drive the definition of advanced data requirements for CRM tools to enable highly personalized, predictive, and scalable campaigns.
  • Establish and champion key performance indicators (KPIs) and work closely with analytics teams to drive actionable insights and optimize program performance.
  • Architect and champion sophisticated multi-variate testing frameworks to continuously optimize program effectiveness and drive innovation.
  • Provide strategic leadership and direction to creative teams, ensuring brand consistency, compliance, and compelling messaging.
  • Champion process innovation and operational excellence to scale retention marketing capabilities in a rapidly growing business environment.
  • Cultivate and lead highly collaborative relationships with a variety of cross-functional teams, including Analytics, Creative Services/Design, Compliance, Legal, Product, Brand, and external partners/agencies.
  • Serve as a thought leader, driving continuous innovation and adoption of best practices in customer loyalty marketing and retention strategies.

Basic Requirements:
  • 10+ years of progressive leadership experience in loyalty/email marketing, CRM, product marketing, or digital marketing, preferably within a financial services context.
  • Proven expertise in leveraging and optimizing enterprise-level marketing automation and CRM platforms (e.g., Adobe Campaign, Marketo, Braze, Oracle/Responsys, or similar).
  • Proficiency in agile project management methodologies and tools (e.g., JIRA, Confluence).
  • Exceptional analytical acumen with a proven track record of leveraging data to drive strategic decisions and measurable business outcomes.
  • Demonstrated ability to strategically identify, analyze, and resolve complex business challenges.
  • Proven leadership in defining, optimizing, and implementing scalable processes and governance frameworks.
  • Advanced proficiency in data visualization and reporting tools (e.g., Tableau).
  • Bachelor's Degree required; MBA or advanced degree preferred.

Desired Characteristics:
  • Exceptional strategic vision combined with a strong bias for action and execution excellence, with a relentless focus on customer experience.
  • A highly proactive and self-directed leader who identifies and capitalizes on strategic opportunities for the business.
  • Intellectually curious and a courageous challenger of the status quo, driving continuous improvement and innovation.
  • Proven ability to lead and manage complex, multi-faceted projects to successful completion autonomously.
  • Superior interpersonal and stakeholder management skills, with a proven ability to influence and lead in a matrixed environment.
  • Meticulous attention to detail and a proactive, strategic approach to risk management.
  • Exceptional executive-level oral and written communication and presentation skills.

Salary Range

The expected base salary for this New York, New York United States based position is $160,000 - $270,000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

About The Goldman Sachs Group, Inc

The Goldman Sachs Group, Inc. provides investment banking, securities, and investment management services, as well as financial services to corporations, financial institutions, governments, and high-net-worth individuals worldwide. Its Investment Banking segment offers financial advisory services, including advisory assignments concerning mergers and acquisitions, divestitures, corporate defense, risk management, and restructurings and spin-offs; and underwriting services comprising public offerings and private placements of a range of securities, loans, and other financial instruments, and derivative transactions. The company’s Institutional Client Services segment provides client execution services, such as fixed income, currency, and commodities client execution related to making markets in interest rate products, credit products, mortgages, currencies, and commodities; and equities related to making markets in equity products, as well as executes and clears institutional client transactions on stock, options, and futures exchanges. This segment also engages in the securities services business providing financing, securities lending, and other brokerage services to institutional clients, including hedge funds, mutual funds, pension funds, and foundations. Its Investing and Lending segment originates longer-term loans; and invests in debt securities, loans, public and private equity securities, real estate, consolidated investment entities, distressed assets, currencies, commodities, and power generation facilities. The company’s investment management segment provides investment products and services, as well as offers wealth advisory services, including portfolio management and financial counseling, and brokerage and other transaction services.

The Goldman Sachs Group, Inc. Careers

Join the prestigious team at The Goldman Sachs Group, Inc., a global leader in finance and investments, and propel your career to new heights. Our firm is renowned for its commitment to excellence, innovation, and leadership in the financial sector.

Work You’ll Do

At Goldman Sachs, you will be part of a dynamic environment that fosters growth, diversity, and professional development. Engage in transformative projects that redefine the landscape of global finance, driven by a culture of high performance and continuous improvement.

Lead with Innovation and Leadership

Step into a role where your skills will be honed and your leadership capabilities enhanced. The Goldman Sachs Group, Inc. is at the forefront of merging financial expertise with technological innovation, creating a platform for you to lead impactful initiatives.

Join Our Diverse and Inclusive Team

Diversity and inclusion are at the core of our company culture. With employees from various backgrounds, Goldman Sachs thrives on the rich ideas and perspectives that this diversity brings. Here, every team member’s contribution is valued, and every voice is heard.

Explore Job Opportunities and Internships

Whether you’re seeking full-time employment or looking into internship opportunities, Goldman Sachs offers a range of positions that cater to different skills, experiences, and career aspirations. From analyst to executive positions, discover how you can contribute to our legacy of success.

Networking and Professional Growth

Goldman Sachs is not just a workplace. It is a community where you can build lasting relationships with colleagues and industry leaders. Our networking events, mentorship programs, and professional groups foster connections that can accelerate your career trajectory.

Benefits and Career Development

Invest in your future with Goldman Sachs’ unparalleled employee benefits and career development programs. From comprehensive health benefits to personalized career coaching and leadership training, we ensure that our team is equipped for success, both professionally and personally.

Prepare for Your Future

Ready to take the next step? Prepare your resume, sharpen your interview skills, and explore the vast array of job opportunities at The Goldman Sachs Group, Inc. Our hiring process is designed to identify and nurture talent, helping you to achieve your career goals.

Stay Connected

Keep up to date with the latest from Goldman Sachs Careers by subscribing to our job alert emails. Tailor your preferences to receive updates that match your career interests and stay ahead in the competitive financial sector.

Join The Goldman Sachs Group, Inc.

Embark on a rewarding journey with The Goldman Sachs Group, Inc. where your potential is limitless. Explore positions, read about our company culture, and apply today to become part of a team that values growth, leadership, and innovation.

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At The Goldman Sachs Group, Inc., your career is just the beginning – it’s an opportunity to excel and lead in the global financial industry. Join us and make your mark!
Learn more about The Goldman Sachs Group, Inc
Size
45,100 employees
Market Cap
$115.8 billion
Industry
Finance & Insurance
Net Income
$9.4 billion
Founded
1869
5 Year Trend
+11.3%
Revenue
$53.4 billion
NASDAQ
GS
* Ladders Estimates

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