Agency:Initiative
Job Function:Account Management and Growth
Job Subfunction: Account Management
Job Description:Key ResponsibilitiesClient Leadership- Serve as the senior strategic and relationship lead for approximately four priority B2B clients.
- Build trusted relationships with senior marketing, sales, digital, and business leaders, including C-suite stakeholders.
- Develop a deep understanding of each client's business model, growth priorities, customer segments, buying audiences, competitive environment, and commercial objectives.
- Translate complex business challenges into clear, actionable marketing and media strategies.
- Provide senior-level guidance to client teams, ensuring work is strategically rigorous, integrated, differentiated, and aligned with measurable business outcomes.
- Identify opportunities to expand client relationships by anticipating needs and introducing relevant Omnicom capabilities, partners, and solutions.
- Navigate complex client organizations and serve as a confident, solutions-oriented point of escalation when needed.
B2B Strategy- Lead the development of integrated B2B strategies spanning brand, demand generation, customer acquisition, account growth, and retention.
- Apply a deep understanding of long and complex sales cycles, buying committees, category dynamics, and the relationship between marketing and sales.
- Connect upper-funnel brand investment with lower-funnel demand, pipeline, and revenue objectives.
- Guide audience, content, channel, and measurement strategies across the full buyer journey.
- Ensure strategic recommendations reflect the needs of multiple decision-makers and influencers within an account.
- Turn market, audience, customer, intent, and performance data into clear strategic direction.
Account-Based Marketing- Advise clients on the development and evolution of their ABM strategies, including 1, 1, and 1:1 programs.
- Help clients determine the appropriate balance between broad demand generation and account-based activation.
- Guide account selection, segmentation, buying-group identification, personalization, orchestration, and measurement.
- Connect ABM strategy across marketing, media, sales, CRM, content, and technology teams.
- Evaluate ABM program maturity and establish practical roadmaps that enable clients to scale over time.
- Ensure ABM programs are grounded in customer value, strong audience intelligence, and clearly defined business outcomes.
B2B Technology and Data- Maintain a strong working knowledge of the B2B marketing technology ecosystem, including ABM platforms, intent data, CRM, marketing automation, content syndication, identity and audience solutions, activation platforms, and measurement tools.
- Understand how platforms such as Demandbase, 6sense, Salesforce, Adobe, HubSpot, LinkedIn, and other B2B data and technology partners contribute to an integrated marketing ecosystem.
- Help clients assess how data and technology should be connected across audience development, activation, personalization, sales enablement, and measurement.
- Partner with data, analytics, activation, and technology specialists to translate platform capabilities into meaningful business applications.
- Provide informed, objective guidance on technology and partner selection without allowing the technology itself to dictate the strategy.
- Stay current on emerging developments in AI, buying-group intelligence, intent, identity, personalization, and B2B measurement.
New Business and Practice Growth- Play a leadership role in new-business opportunities, from initial discovery and strategic development through pitch delivery.
- Develop compelling B2B growth narratives that connect client challenges to differentiated Omnicom solutions.
- Partner with strategy, media, data, analytics, creative, technology, and commercial leaders across Omnicom to build integrated proposals.
- Lead or contribute to executive-level pitch presentations, workshops, and chemistry meetings.
- Partner closely with the President of B2B to codify and evolve Omnicom's B2B methodologies, products, thought leadership, and go-to-market proposition.
- Identify emerging client needs and market opportunities that can inform new capabilities and commercial offerings.
- Represent Omnicom's B2B practice at industry events, client forums, and partner engagements as appropriate.
Omnicom B2B Practice Leadership- Support the President of B2B in executing the vision and growth strategy for Omnicom's B2B practice.
- Help connect and mobilize B2B capabilities, talent, tools, and expertise from across the Omnicom network.
- Encourage collaboration across agencies and disciplines to deliver connected, enterprise-level solutions for clients.
- Contribute to the development of proprietary B2B products, partnerships, research, and thought leadership.
- Help establish consistent standards for B2B strategy and client delivery across the network.
- Act as a visible ambassador for Omnicom's B2B proposition, both internally and externally.
Team Leadership- Provide senior direction and mentorship to multidisciplinary client teams.
- Establish a clear strategic vision while empowering functional leaders to deliver against it.
- Create alignment across strategy, media, creative, data, analytics, technology, and account leadership.
- Raise the quality of strategic thinking, client counsel, and executive communication across the practice.
- Develop talent by coaching team members, creating growth opportunities, and encouraging collaboration.
- Foster a culture of curiosity, accountability, inclusion, and commercial thinking.
Qualifications- Approximately 12-15+ years of experience in B2B marketing, strategy, media, consulting, agency leadership, or a related discipline.
- Significant experience advising complex B2B organizations and senior client stakeholders.
- Demonstrated ability to lead multiple major client relationships simultaneously.
- Deep understanding of B2B audiences, buying groups, customer journeys, sales cycles, and go-to-market models.
- Strong knowledge of brand strategy, demand generation, ABM, integrated media, data, technology, and measurement.
- Working familiarity with leading ABM, CRM, marketing automation, intent-data, and B2B activation platforms.
- Proven success leading or materially contributing to new-business pitches and organic account growth.
- Ability to simplify complex business and technology concepts into clear strategic recommendations.
- Strong executive presence, storytelling ability, and written and verbal communication skills.
- Experience leading multidisciplinary teams within a matrixed organization.
- Commercially minded, with the ability to connect marketing strategy to pipeline, revenue, customer growth, and enterprise value.
- Experience working across a complex agency network or similarly matrixed organization is preferred.
Leadership AttributesThe successful candidate will be:
- A strategic thinker who can move confidently between enterprise growth challenges and activation details.
- A trusted advisor who brings a clear point of view while remaining collaborative and pragmatic.
- A relationship builder who can earn credibility with clients, internal teams, and external partners.
- A connector who can mobilize talent and capabilities from across the Omnicom network.
- A translator who connects marketing, sales, media, data, and technology.
- A modern B2B practitioner who understands that brand and demand must work together.
- An inspiring leader who raises the ambition and quality of the work.
- A growth-oriented operator who can identify opportunities and turn them into action.
Measures of SuccessSuccess in this role will be demonstrated through:
- Strong senior-level relationships and client satisfaction across the assigned portfolio.
- High-quality, strategically consistent work that advances client business objectives.
- Client retention and organic revenue growth.
- Meaningful contributions to new-business wins.
- Increased adoption and effectiveness of modern B2B and ABM capabilities.
- Strong integration across client, agency, and partner teams.
- Effective partnership with the President of B2B and leaders across Omnicom.
- Development of high-performing talent and future B2B leaders.
- Continued growth and differentiation of Omnicom's B2B practice.
$350,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
