Manager, US Employer Go-To-Market (TELUS Health)

LifeWorks, Inc. • $108K — $143K *
Miami, FL 33186In-Person
Healthcare
8 - 10 years of experience
4 weeks ago
Job Overview by Ladders

Qualifications

  • 10+ years of B2B marketing leadership experience
  • 3-5 years of team leadership with a successful track record
  • Degree in marketing or equivalent experience
  • Experience with enterprise organizations, brokers, insurers, and multinational employers
  • Success in executing ABM and enterprise demand generation programs
  • Strong analytical skills for measuring marketing ROI
  • Fluency in English and Spanish is a plus.

Responsibilities

  • Develop and execute integrated marketing campaigns to drive growth
  • Create measurable KPIs and success metrics for acquisition initiatives
  • Optimize multi-channel campaigns across various platforms
  • Strengthen marketing collaboration with US sales leaders
  • Lead planning and execution of events and industry sponsorships
  • Track and analyze campaign performance and marketing effectiveness
  • Build and lead a high-performing marketing team.

Benefits

  • Professional development opportunities
  • Collaborative work environment
  • Opportunity to lead impactful projects
  • Flexible work arrangements
  • Health and wellness benefits.
Full Job Description
We are seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors.

The ideal candidate brings deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. You will partner cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner.

This role requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets.

What you'll do:
  • Enterprise marketing Demand Generation:
    • Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
    • Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
    • Create measurable KPIs and success metrics for all acquisition initiatives
    • Partner closely with sales teams to align marketing with growth priorities and revenue goals
  • Content and campaign development
    • Create multi-channel campaigns across email, social media, digital and partner channels
    • Develop case studies, white papers and enablement materials to drive lead progression
    • Optimize conversion initiatives across digital and traditional channels
  • Partnership and Broker Development:
    • Strengthen marketing interlock and communication with US sales leaders
    • Develop co-marketing opportunities and broker enablement programs
    • Expand market visibility through strategic partnerships
  • Events and Thought Leadership:
    • Identify and prioritize high ROI events, conferences and industry sponsorships
    • Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
    • Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
    • Measure and report on event ROI and market impact
  • Analytics and Performance Measurement
    • Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
    • Use data and insights to optimize campaigns and improve conversion performance
    • Build dashboards and executive-ready reporting to demonstrate marketing impact
  • Regional Market Leadership
    • Adapt messaging and campaigns for regional and cultural relevance
    • Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
  • Team leadership and development:
    • Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
    • Provide ongoing feedback, coaching and mentoring to support team development and growth


What you bring:
  • 10+ Years of experience in B2B marketing leadership
  • 3-5+ years of proven team leadership with track record of building high performing teams
  • Degree in marketing or equivalent experience
  • Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
  • Demonstrated success executing ABM and enterprise demand generation programs
  • Strong experience managing webinars, conferences, and executive events
  • Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
  • Strong analytical skills with experience measuring marketing ROI
  • Familiarity with broker ecosystems in employee benefits and wellbeing
  • Understanding of behavioral health, employee wellbeing, and workforce resilience topics
  • Knowledge of U.S. and Latin American business environments
  • Experience supporting RFPs, proposals, and sales enablement
  • Exceptional communication and presentation skills
  • Professional fluency in English and Spanish (asset)
  • Agile mindset with ability to adapt to market changes
  • Strong organizational skills and ability to manage multiple stakeholders/projects independently


Salary Range: $108,000-$143,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise.

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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