Apple

Manager, Technical SEO Programs - Cupertino

Apple • $150K — $180K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of SEO experience with a global brand or digital agency
  • 4+ years of managing SEO, technical marketing, or program management teams
  • Experience with AIO / GEO / AEO
  • Proven ability to manage complex, time-sensitive technical projects
  • In-depth knowledge of current SEO best practices across major search engines
  • Proficiency with SEO tools like Google Search Console, Ahrefs, and Screaming Frog

Responsibilities

  • Lead a team to develop strategies enhancing Apple's presence on AI platforms
  • Own the organic search strategy for Apple products across various digital platforms
  • Mentor and grow a team of technical SEO program managers in an inclusive environment
  • Champion the team's work across all levels of the organization
  • Drive complex projects from conception to delivery, ensuring alignment with business goals

Benefits

  • Inclusive work environment that values diverse perspectives
  • Opportunities for professional growth and mentorship
  • Access to cutting-edge tools and technologies
  • Collaboration with cross-functional teams across Apple
  • Impactful work that drives business forward
Full Job Description
Description

We're looking for a hands-on leader who can build and motivate a high-performing team. You have a deep command of SEO best practices, and you'll guide your team from first idea to delivery on complex projects that move the business forward. You build strong relationships across Apple and champion your team's work at every level.

- Manage a team that develops and executes strategies to strengthen Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows, where AI agents discover, evaluate, and transact on behalf of users

- Own the organic search strategy for Apple products and services across multiple digital platforms, including but not limited to Apple's marketing site and online store

- Build, mentor, and grow a team of technical SEO program managers in an inclusive environment where diverse perspectives lead to better outcomes

Minimum Qualifications

10+ years of SEO experience with a global brand or digital agency

4+ years of directly managing SEO, technical marketing, or program management teams

Experience with AIO / GEO / AEO

Solid track record of managing complex, time-critical technical projects

In-depth knowledge of current SEO best practices across all major worldwide search engines

Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Preferred Qualifications

13+ years of SEO experience

Experience in the technology and/or e-commerce industry

Knowledge of HTML, CSS, JavaScript, and other web development languages

Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others

Experience building or scaling an SEO function within a large, matrixed organization

Track record of building diverse, inclusive teams and developing talent into future leaders

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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