General Motors

Manager, Strategic Communications & Business Planning

General Motors$140K — $186K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in strategic communications or related fields
  • Experience supporting senior leadership with high judgment and influence
  • Proven track record in developing strategic materials for executives
  • Ability to navigate complex organizations and influence broadly
  • Skilled in balancing strategy and execution, from narrative shaping to follow-through
  • Exceptional writing and editing skills with a persuasive style

Responsibilities

  • Lead the creation of strategic communications plans aligned with business priorities
  • Drive the development of executive presentations and communication materials
  • Collaborate with leaders to elevate the quality and impact of communications
  • Ensure consistency and high standards in major documents and presentations
  • Act as a strategic partner on planning and prioritization for the VP
  • Support organizational rhythm through effective meeting management and follow-up
  • Maintain an integrated view of organizational priorities and risks

Benefits

  • Robust health and wellness programs
  • Professional development opportunities for career advancement
  • Flexible work arrangements to support work-life balance
  • Collaborative and inclusive company culture
  • Access to resources for continuous learning and skill enhancement
Full Job Description

Job Description

This is a senior strategic communications role with direct accountability for helping lead the business of the function. The Manager, Strategic Communications & Business Planning will serve as a trusted partner to the Vice President, Brand & Product Communications,operatingacross strategic planning, executive support, narrative development, organizationalalignmentand decision support.

At its core, this is not an administrative chief of staff role. It is a high-judgment communications and strategy position for someone who can move seamlessly between shaping the work, sharpening the thinking, and driving the operating rhythm behind it. The right person will help ensure that the organization is focused on the right priorities, that major pieces of work are grounded in strategic insight, and that the output of the function reflects a consistently high standard of clarity,rigorand businessrelevance.

This role requires a strong communications operator with real strategic depth. They must be able to work across brands, products, corporate priorities, issues, events, leadership moments and internal touchpoints, while partnering closely with senior leaders and cross-functional teams to turn complex inputs into clear recommendations, persuasivenarrativesand well-structured decisions. Recent GM Level 8 expectations emphasize expert-level judgment, strong business acumen, cross-functional problem-solving, broad visibility, and the ability to adapt communication style to persuade across the organization.

You will also help set the quality bar for the function. They will work with leaders across the team to ensure strategies, presentations, briefing materials, narratives,updatesand leadership documents are not simplywell written, but well argued, insight-led and aligned to business priorities. That expectation is consistent with how GM has framed recent Level 8 communications roles: strategic insight, influence across senior stakeholders, exceptional writing, strong businessacumenandthe ability to align communications with enterprise strategy.

Key Responsibilities:

Strategic CommunicationsPlanning

  • Lead the development of high-impact strategic communicationsplansin support of the Vice President and the broader Brand & Product Communications function. Translatebusiness priorities, organizational shifts, product plans, brand moments and leadershipobjectivesinto clear narratives, communicationsstrategiesand decision-ready materials.
  • Drive the development of executive-level presentations, talking points, briefing documents, strategic memos, organizationalupdatesand internal narratives. Ensure each piece of work is clear on theobjective, grounded in insight, relevant to theaudienceand aligned with the broader business context.
  • Partner with communications leaders across the function to sharpen the strategic quality of their work. Push for stronger thinking, strongerstructureand stronger recommendations. Help teams move from activity-driven updates to insight-led communications that clarify what matters, why itmattersand what should happen next.
  • Ensure major documents and presentations developed across the organizationreflecta high, consistent standard of strategic rigor, writing quality and executive readiness.

Business Planning and Chief of Staff Support

  • Act as a strategic partner to the Vice President on planning,prioritizationand execution across the function. Help manage the business byidentifyingwhat requires attention, where decisions are needed, what is offtrackand where tighter alignment isrequired.
  • Support the operating rhythm of the organization, including leadership meetings, planning cycles, priority setting, follow-upand accountability. Turn broad direction into clear actions,owners,and timelines. Surface issues early, pressure-testassumptions,and help keep work moving.
  • Develop andmaintainan integrated view of the work across the organization so the Vice President has clear visibility into priorities, interdependencies, risks, keydecisionsand resourcing needs.
  • Help shape and manage leadership communications, internal engagement moments and organizational messaging in close partnership with functional leads and relevant cross-functional partners. Internal examples elsewhere at GM already describe VP-level support as a blend of strategic messaging, engagement planning, internal editorialcoordinationand integration of internal and external communications.

Cross-Functional Leadership and Influence

  • Work fluidly across communications, marketing, product, brand, experiences, operations, HR,financeand executive stakeholders. Build credibility quickly, synthesize diverseinputsand create alignment across groups with different priorities.
  • Serve as a connective tissue role across the business, helping ensure communications plans and leadership materials are informed by the right inputs and reflect the full context of the work.
  • Influence without formal authority. Bring judgment,discretionand confidence in high-stakes, high-visibility situations. Know when to drive, when to challenge, when toescalateand when to simplify.

Insight, Judgment and Quality Control

  • Bring strong strategic instincts to ambiguous and fast-moving work. Distill complexity into clear choices and practical recommendations. Recognize weak logic, vaguepositioningand underdeveloped narratives, and improve them quickly.
  • Ensure communications and business planning work is supported by sound analysis, relevantcontextand clear implications. The role should not simply collect information. It should interpret it, improveitand turn it into direction.
  • Help leaders across the function raise the standard on writing, structure,preparationand executive readiness. Recent organizational direction in Brand & Product Communications has also emphasized building broader communications roles and creating more expansive contributions across brand,productand business priorities.

Required Experience:

  • 12 or more years of experience across strategic communications, executive communications, business planning, chief of staff work, corporate strategy, brandstrategyor related fields.
  • Meaningful experience supporting a senior leader in a role thatrequiredjudgment, discretion,prioritizationand strong cross-functional influence.
  • A strongtrack recorddeveloping high-quality strategic materials for senior executives, including presentations, narratives, briefing documents, talking points,recommendationsand organizational communications.
  • Demonstrated success working across a complex matrixed organization and influencing senior stakeholders across multiple functions.
  • Proven ability to move between strategy and execution. This person must be equally comfortable shaping the narrative, pressure-testing thesubstanceand helping drive the follow-through.

Functional Capabilities

  • Exceptional writer and editor with the ability to make complex material clear,conciseand persuasive.
  • Strong strategic thinker with the ability toidentifythe signal in the noise, clarify the central issue and frame actionable recommendations.
  • Excellent business judgment and organizational instincts. Ability to understand the broader context around a decision, not just the communications dimension.
  • High levelof executive presence,maturityand discretion. Comfortable operating in sensitive situations and handling confidential information.
  • Strong operating discipline. Able to manage multiple workstreams,maintainmomentum acrossprioritiesand bring structure to ambiguity.
  • Ability to challenge constructively, give directfeedbackand improve the quality of work across a team.

Preferred Background

  • Experience in automotive, mobility, consumer brand, corporate affairs, public affairs, marketingcommunicationsor another fast-paced, high-visibility environment.
  • Experience in a role thatcombinedstrategic communications with business planning, chief of staff responsibilities or senior executive support.
  • Experience working in a highly matrixed global organization with multiple brands, seniorstakeholdersand competing priorities.

What Success Looks Like

  • Within the first year, this person has become a trusted extension of the Vice President and a force multiplier for the function.
  • The quality of strategic documents,presentationsand executive materials is visibly stronger. The work is sharper, more insight-ledand more decision-useful.
  • Leadership meetings and planning rhythms are more disciplined. Priorities are clearer. Follow-up istighter. Risks and issues surface earlier.
  • Cross-functional teams experience this person as a credible strategic partner who improves the thinking, not just the output.
  • The function isoperatingwith greater cohesion, better visibility intoprioritiesand a stronger connection between communications work and businessobjectives.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

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Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ

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