Red Bull

Manager, Sports Events

Red Bull • $80K — $120K *
New York, NY 10025In-Person
Hospitality & Recreation
Less than 5 years of experience
6 days ago
Job Overview by Ladders

Qualifications

  • 3+ years of experience in event management, project coordination, and budget oversight
  • Proven track record of managing budgets over $400,000
  • Expertise in contract negotiation and supplier agreements
  • Strong understanding of regional and national sports scenes
  • Creative problem-solving ability for project execution
  • Familiarity with TV and video production processes
  • Bachelor's degree preferred; relevant experience considered

Responsibilities

  • Lead the planning and execution of regional sports events
  • Manage event budgets and provide fiscal oversight
  • Identify and propose sites for events based on local market analysis
  • Develop and execute comprehensive project plans
  • Serve as liaison to secure necessary authorizations from local authorities
  • Collaborate with local teams for successful event activation
  • Share best practices and insights across marketing and sports departments

Benefits

  • Travel opportunities (40-50%)
  • Permanent position
  • Eligibility for benefits
Full Job Description
The Manager of Sports Events drives the development of national properties, large-scale events, and important event initiatives in the region, creating points of difference and driving brand image. You will be a project leader, working with all key stakeholders to maximize the impact of major regional Sports event initiatives. Responsibilities include all elements of event execution, from creative development to concept, execution, and evaluation. You will collaborate with and provide direction and assistance to the local field teams to fully use all Sports properties and Red Bull partners in host markets. This includes informing goal setting, identifying key scenes and relationships, and guiding relevant initiatives following national and regional events that occur within the region.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • LEAD THE DEVELOPMENT AND EXECUTION OF REGIONAL SPORTS EVENTS
    Lead quality event execution and production for regional Red Bull Sports events
    Fiscally responsible for event budgets on assigned projects
    Identify and propose sites for event properties based on local market needs and expected ROI
    Develop project plan, oversee its execution, and lead the project team
    Oversee all elements of pre-planning and event execution
    Be the liaison between Red Bull and local authorities to secure all appropriate authorization
    Ensure information is spread between team members and partners
    Manage event budget
    You will work with Legal to construct contracts, put contracts out for bid, assess the best proposals and negotiate best prices for all relevant partners/suppliers
    Sources and manages event production companies and oversees all event logistics
    Work with media agency on development of Above-the-Line strategies and execution
    Partner with region Communications team to maximize media outcome of important projects
    Work with Region Leadership and Santa Monica teams to inform region Sports Marketing strategy
    Work with Risk Management and Legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards
    Develop new ideas and events based on market knowledge and local relevance to the region
  • SUPPORT PRODUCT ACTIVATION
    Work with local Brand Marketing and sales teams to develop activation plans that create relevance locally
    Manage distribution of event collateral for region events
  • SHARE BEST PRACTICES
    Participate in meetings such as Brand Marketing creative workshops and trainings to gather and share insights and align strategies
    Identify and share best practices across region Marketing team and Sports department
    Drive ROI with regional Communications team to ensure external communication - includes creating and managing content distribution of local initiatives to relevant channels (viral, print, video)


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 3+ years of relevant experience in event, project, team coordination, and budget management
  • Experience with event and project management
  • Find us creative and unique solutions for project execution
  • Knowledge of several sports and their respective scenes on a regional and national level
  • Experience managing budgets of more than $400,000
  • Contract and negotiation skills - constructing and reviewing the most advantageous agreements with suppliers/external partners
  • Experience with TV and video production programming
  • History of credible collaboration with local governments, demonstrating an understanding of local approval systems and regulations
  • Foster meaningful dialogue and gain buy-in
  • Planning and project management competencies
  • Power to cultivate a team environment
  • Creative mind with experience putting new ideas into practice and assessing results
  • Must be proficient in Microsoft Suite
  • Bachelor's degree preferred or experience in lieu of degree
  • English, additional languages an advantage
  • Travel 40-50%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

New YorkNew York, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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