What you'll need to succeed as a Social Media Manager at XPOMinimum qualifications:
- Bachelor's degree or equivalent related work or military experience
- 5 years of experience in social media, content creation or digital communications
- Proven success managing and growing corporate social media channels with a strong understanding of platform-specific strategies and content best practices
- Ability to concept, produce and edit social-first content, including short-form video, photography and graphics
- Proficiency with content creation tools such as Adobe Creative Suite, CapCut or Canva, as well as social media management and analytics platforms like Sprout or Hootsuite
- Strong editorial judgment, writing skills and analytical mindset, with the ability to turn performance insights into strategic recommendations and content optimization
- Experience collaborating with executives and cross-functional stakeholders in a fast-paced environment
- Willingness to travel occasionally to capture content at company locations, events and customer sites
Preferred qualifications:
- Experience in B2B, transportation or logistics
- Experience with paid social, social listening or influencer campaigns
About the Social Media Manager jobPay, benefits and more:
- Competitive compensation package
- Full health insurance benefits are available on day one
- Life and disability insurance
- Earn up to 15 of PTO over your first year
- 9 paid company holidays
- 401(k) option with company match
- Education assistance
- Opportunity to participate in a company incentive plan
What you'll do on a typical day:
Drive Social Media Strategy
- Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
- Build channel-specific strategies that align with business priorities, audience behaviors and platform best practices
- Create annual and quarterly social media roadmaps, editorial calendars and campaign plans
- Identify and seize opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership
- Monitor social trends, platform updates and emerging content formats to continuously evolve strategy
Create Engaging Content
- Conceptualize, capture and produce social-first content including short-form video (Reels, UGC-style content), photography and social graphics
- Partner across the business to bring customer stories, frontline operations, recruiting initiatives and company events to life on social channels
- Support executive visibility by developing content for company leaders and subject matter experts
Manage Channels & Community Engagement
- Oversee day-to-day publishing, scheduling and community management across XPO's social channels
- Engage with audiences in a timely, professional and brand-appropriate manner
- Ensure content is aligned with brand standards, legal guidelines and company messaging
- Establish clear governance and approval processes for content planning, approvals and production
Drive Performance & Insights
- Track and analyze social media performance across channels, campaigns and content formats
- Translate analytics into actionable recommendations that improve engagement, reach and business impact
- Develop regular reporting for leadership on KPIs, trends, audience growth and content performance
- Test and optimize creative approaches, messaging and posting strategies based on performance insights
Annual Salary Range: $109,960 to $137,449 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may include bonuses, incentive or commission plans.
The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.
Review XPO's candidate privacy statement here.
