The Manager, Social Media is responsible for social media content strategy and execution across FINRA's social media channels. The Manager will report to the Vice President, External Communications (VP) and will work with the VP to execute FINRA's social media strategy and maintain FINRA's voice across channels.
Essential Job Functions:Strategy & Planning- Set FINRA's social media strategy in alignment with organizational goals and priorities to engage and inform key stakeholder audiences and enhance public understanding of FINRA's value and work.
- Execute social media strategy with minimal oversight from the Vice President, External Communications.
- Build and maintain an editorial calendar.
- Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
Content Creation & Brand Management- Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
- Independently create strong, engaging social media plans across multiple social platforms. Coordinate review and approval processes.
- Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.
- Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.
Community Management & Engagement- Monitor social media engagement ("social listening") related to FINRA and FINRA issues, and proactively manage FINRA's response.
- Manage a high volume of incoming social media messages. Exercise strong judgement when responding to community posts under limited supervision to protect the corporate brand.
Analytics & Performance Optimization- Understand and apply best practices to maximize effectiveness of channel performance.
- Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
- Coordinate with data analytics team to deliver regular reporting.
Professional Development & Organizational Values- Stay up to date on industry best practices and emerging trends and platforms.
- Demonstrate FINRA's values: Collaboration, Expertise, Innovation and Responsibility.
- Collaboration, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.
Education/Experience Requirements:- Bachelor's degree in journalism, communications or related field, or equivalent combination of education and relevant work experience.
- Minimum eight (8) years of relevant experience developing social media strategy and managing execution
- Knowledge of the financial industry and/or financial regulation required.
- Proven experience editing and writing.
- Knowledge of social data and social analytics tools, including Meltwater and Sprout Social.
- Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences.
- Adept at producing copy quickly and managing tight deadlines and multiple priorities.
- Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.
Working Conditions:- Hybrid work environment, with defined in-person requirements.
- Highly dynamic, fast-paced environment with multiple, high-visibility priorities.
- On occasion and as needed, staff make themselves available to work non-traditional hours.
- Occasional travel may be required.
For work that is performed in CO, FL, TX, IL, PA, MA, MD, VA, Washington, DC, NY and NJ, please refer to the chart below for the salary range for the corresponding location. FINRA complies with all state and local pay transparency laws and regulations requiring the disclosure of salary ranges for the position. In addition to location, actual compensation is based on various factors, including but not limited to, the candidate's skill set, level of experience, education, and market considerations.
CO/FL/TX: Minimum Salary $97,700, Maximum Salary $176,100
IL/PA: Minimum Salary $107,500, Maximum Salary $194,100
MA/MD/VA/Washington, DC: Minimum Salary $112,300 Maximum Salary $202,500
NY/NJ: Minimum Salary $112,300, Maximum Salary $211,400
#LI-Hybrid
To be considered for this position, please submit an application. Applications are accepted on an ongoing basis.The information provided above has been designed to indicate the general nature and level of work of the position. It is not a comprehensive inventory of all duties, responsibilities and qualifications required.
Please note: If the "Apply Now" button on a job board posting does not take you directly to the FINRA Careers site, enter www.finra.org/careers into your browser to reach our site directly.Employees may be eligible for a discretionary bonus in addition to base pay. Non-exempt employees are also eligible for overtime pay in accordance with federal, state, or local law. As part of its dedication to employee wellness, FINRA provides comprehensive health, dental and vision insurance. Additional insurance includes basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal. FINRA offers immediate participation and vesting in a 401(k) plan with company match and eligibility for participation in an additional FINRA-funded retirement contribution, tuition reimbursement, commuter benefits, and other benefits that support employee wellness, such as adoption assistance, backup family care, surrogacy benefits, employee assistance, and wellness programs.
Time Off and Paid Leave*
FINRA encourages its employees to focus on their health and wellness in many ways, including through a generous time-off program of 15 days of paid time off, 5 personal days and 9 sick days, unless otherwise required by law (all pro-rated in the first year). Additionally, we are proud to support our communities by providing two volunteer service days (based on full-time schedule). Other paid leave includes military leave, jury duty leave, bereavement leave, voting and election official leave for federal, state or local primary and general elections, care of a family member leave (available after 90 days of employment); and childbirth and parental leave (available after 90 days of employment). Full-time employees receive nine paid holidays.
*Based on full-time schedule
