Location:
New York, NY

Manager, Social Media - Bon Appétit

Job Description:

The Social Media Manager plays a key role in the growth and success of the Instagram, TikTok, Facebook, Pinterest, and Twitter accounts for Bon Appétit and Epicurious, as well as any emerging platforms the brands expand onto.

The Social Media Manager has a keen understanding of social strategy and the ability to innovate and iterate across platforms. They should have deep knowledge of and passion for cooking and food and the ways they intersect with all aspects of life, news, and culture. This role reports to the Director of Social Media and collaborates closely with the editorial team on social content strategy. This role is based in New York and is in-office four days a week.

The job description listed below includes job duties and responsibilities that are illustrative, not exhaustive, and is designed primarily to ensure proper classification for purposes of the Collective Bargaining Agreement. The parties acknowledge that the job description does not include every job duty and responsibility of the role, that the job description shall not restrict management's right to assign new duties or responsibilities to the role, and that any duties or responsibilities listed in the job classification also may be performed by employees in other job classifications, at management's discretion. The parties also acknowledge that employees in the role may be asked to perform certain operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues.

Primary Responsibilities:

• Project manages and executes social strategies (ranging from day-to-day posts to tentpoles) in collaboration with the Director of Social Media, audience development team members, and editorial leadership.
• Produces and captures social-first content for Bon Appétit and Epicurious.
• Pitches and creates social storytelling for news topics.
• Leads content promotion strategy for assigned stories and manages asset creation for articles, recipes, and more.
• Supports relationship management with external creators, editors, and production partners as needed.
• Handles day-to-day scheduling, posting, and general editorial calendar management, including execution of social video posting across platforms.
• Works with consumer revenue, consumer marketing, and other cross-departmental stakeholders on subscription acquisition and retention strategies across social channels.
• Works with commercial revenue and other cross-departmental stakeholders to execute sponsored campaigns.
• Handles and contributes to recurring social reporting, including regular communication of learnings and insights to the editorial team.
• Collaborates with the editorial team on framing recipes and stories for social promotion.
• Works with social experts across Condé Nast on knowledge sharing and distribution of new social strategies.
• Assists with training and mentoring other members of the editorial team to produce their own social content.

Desired Skills and Qualifications:

• Strong editorial judgment, writing, and reporting skills
• Extremely organized, detail-oriented, and able to adhere to tight deadlines
• Data-driven ideator, writer, editor, and curator
• Clear communicator; takes initiative to align with people across departments (Art, Photo, Test Kitchen, Social, Audience Development) and with freelancers/outside contributors
• Strong culinary knowledge and technique; professional cooking/baking experience not required but a plus
• Knowledge of potential writers and story leads; proactive about identifying reliable sources and ensuring factual accuracy
• Curious about and engaged with online culture and trends
• 3-5 years experience in journalism, writing, or related fields, preferably on an editorial team within food media
• Knowledge of digital CMSes, Figma, Dash Social, project management tools (e.g., AirTable), and K4

The expected base salary range for this position is from $80,000-$90,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.