Position Purpose:
Responsible for leading the development and execution of integrated media strategies across paid, owned, and organic channels to strengthen brand equity, engage target audiences, protect reputation, and drive measurable business outcomes. This role provides strategic oversight of social media and broader media solutions, ensuring alignment with brand and business objectives through cross-channel planning, audience targeting, editorial governance, community engagement, ambassador activation, and performance optimization. The position leverages data-driven insights, social listening, and media performance analytics to recommend and implement integrated media approaches that maximize reach, engagement, and business impact across relevant channels.
Major Tasks, Responsibilities and Key Accountabilities
•Social Strategy Ownership (Paid & Organic): Own end‑to‑end social media strategy across platforms, including channel roles, paid amplification approach, audience targeting, and alignment to brand and business objectives.
•Editorial Planning & Brand Voice Alignment: Set and govern editorial calendars; ensure consistent brand voice, messaging, and content standards across all social channels and formats.
•Community Engagement, Governance & Escalation: Establish governance frameworks for moderation, escalation, and crisis response; oversee community management approach to protect brand reputation.
•Ambassador-led Strategy & Activation: Develop ambassador-led strategy, including identification, partnerships, governance, content alignment, and performance measurement.
•Trend Monitoring & Social Listening Leadership Monitor platform trends, cultural moments, and sentiment to inform content, engagement, and rapid response strategies.
•Measurement, KPIs & Performance Optimization Define and track social KPIs; analyze performance to inform content optimization, advocacy, and paid/organic integration.
•Team Leadership & Enablement Manage, coach, and develop the Sr. Marketing Specialist, Organic Social; set priorities, provide feedback, and ensure strong execution.
Nature and Scope
Solutions require analysis and investigation.
Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
Manages a group or team of professional individual contributors and/or indirectly supervises support staff.
Work Environment
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Typically requires overnight travel less than 10% of the time.
Education and Experience
Preferred Qualifications
- 3+ years of experience in, social media management, digital marketing, integrated media strategy or a related role.
- Proven ownership of social and/or integrated media strategy, across paid and organic channels.
- Experience managing brand social governance, escalation protocols, and reputation management (preferably B2B).
- Demonstrated success planning and executing editorial calendars and content strategies. Experience leading influencer programs, partnerships, or creator collaborations.
- Track record of using performance data and KPIs to drive content optimization and business impact. Support the growth of developing social talent through structured coaching, skill building feedback, and day to day guidance to accelerate capability and effectiveness in role.
- Strong people leadership, coaching, and prioritization skills
- Deep understanding of major social platforms and broader media channels and channel native best practices.
- Experience evaluating and recommending integrated media solutions across channels based on audience, business objective, and performance data.
- Expertise in community management, moderation, and escalation frameworks; data informed decision making and comfort translating insights into action.
- Cross functional collaboration skills (IMC, FS&M, PR/Comms, Legal, Creative, Analytics).
- Well developed written communication and judgment for public facing content.
This is a hybrid position. Eligible candidates residing in the greater Atlanta area will be asked to work two days a week in our Doraville, GA Field Support Center.
