Position Overview: As part of the talented Marketing team, you will own Mercury Marine's merchandising experience across national and regional retailer partners. This role brings Mercury's brand to life in retail environments by leading visual direction, merchandising strategy, promotional execution, and day-to-day marketing support for retailers.
Working closely with Sales, Creative, Brand, and retail partners, this individual will translate Mercury's marketing strategy into consistent, scalable, and high-impact execution across both physical and digital touchpoints, while driving greater standardization of Mercury merchandising across a wide range of applications. The ideal candidate combines strategic thinking with hands-on execution and thrives in a highly cross-functional, fast-paced environment
This is a hybrid role based in Fond du Lac, WI, requiring three days per week in the office.
Essential Functions:
Retail Strategy, Merchandising, Visual & Digital Execution- Serve as the DRI for retail visual identity, and merchandising execution across all retailer touchpoints.
- Develop, document, and govern Mercury Marine's retail visual identity and standards-including planograms, visual merchandising guidelines, signage systems - in partnership with Creative and Brand teams.
- Own the design, production, rollout, and lifecycle management of POP, signage, graphics, and fixtures, ensuring scalability, quality, and operational efficiency.
- Own and optimize the retail planogram software platform (IWD Mockshop), including governance, content standards, planogram development, retailer deployment, and ongoing optimization.
- Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.
- Ensure Mercury's brand, product content, and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints.
- Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution.
- Assist in executing national marketing programs that drive traffic and lead generation at the retail level.
Vendor & Budget Management- Manage and oversee external vendors, including print, signage, merchandising, fixtures, and production partners, ensuring quality, timelines, and cost efficiency.
- Support budget planning, forecasting, and spend tracking for retail marketing programs and production, ensuring strong ROI and financial accountability.
Performance, Reporting & Optimization- Define, track, and report on KPIs and ROI for retail marketing programs, merchandising initiatives, and promotional activations.
- Use performance insights to continuously refine standards, programs, and execution models to improve retailer engagement and business impact.
Required Qualifications:
- Bachelor's degree in Marketing, Visual Merchandising, Display & Presentation, or related field
- 3-5 years of experience in retail marketing, visual merchandising, or similar field
- Strong visual, creative, and merchandising skills
- Proven ability to manage vendors, budgets, and complex projects
- Strong communication skills and experience influencing stakeholders and partners
- Willingness to travel periodically to support retailers (10%)
The anticipated pay range for this position is 86,500-126,800 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.
