Role Summary & ImpactAs a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients' programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.
Skills and Experience- Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
- Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
- Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
- Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time,
- Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
- Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
- Familiarity with key programmatic and digital platforms.
- Advanced Microsoft Excel User.
- Experience with other databases, visualization tools or coding languages is a plus.
- Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
- Strong presentation skills and comfort in presenting to senior stakeholders.
- Analytical abilities and quantitative skills.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
