IPG MediaBrands

Manager, Programmatic

IPG MediaBrands$90K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven track-record in business relationship curation and solution development.
  • Experience building and mentoring teams while navigating organizational dynamics.
  • Intermediate knowledge of ad tech solutions and measurement tools.
  • Competent in data analysis with the ability to derive insights from data.
  • Strong project/account management experience with a focus on execution.
  • Exceptional communication skills for clear and concise information sharing.

Responsibilities

  • Manage and execute daily activities for assigned client accounts with expertise.
  • Lead vendor strategy, select appropriate partners, and oversee vendor engagement.
  • Supervise junior staff, provide coaching, and define campaign optimization parameters.
  • Collaborate in developing reporting dashboards to ensure actionable insights.
  • Innovate and deliver new audience-based solutions to enhance business growth.
  • Provide oversight and mentorship, ensuring quality and performance of team outputs.
  • Analyze complex problems and leverage experience to propose effective solutions.

Benefits

  • Comprehensive medical and dental insurance.
  • 401(k) retirement plans with employer contributions.
  • Flexible spending accounts for healthcare and dependent care expenses.
  • Life and disability insurance for added financial security.
  • Employee stock purchase programs to invest in the company.
  • Paid family benefits to support work-life balance.
Full Job Description
Position Summary

The Addressable Activation department serve as KINESSO's hands-on-keyboard platform experts, focusing on all aspects of successful campaign execution and stewardship. The Manager is accountable for the performance & pacing of their assigned brand(s) and customizes departmental standards & process to fit client needs. They act as a point of escalation and are the go-to experts both internally and externally for matters of complex setup, optimization, and platform nuances. Successful applicants must have a deep expertise across a variety of client KPIs and buying platforms. Examples include DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc. A history of team management/mentorship and a comfort with internal/external-facing communication are a must!
Responsibilities

Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge
• Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes
• Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance
• Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting
• Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company
• Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts
• Evaluates information and leverages experience to identify and solve on-going or complex problems
• Requires understanding of the industry, processes, procedures and systems within own and related areas

Required Skills & Experience

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
• Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
• Intermediate knowledge of technology or measurement ad tech solutions, including platforms
• Intermediate knowledge and skills in data analysis
• Confident collaborating with others
• Experience with Project / Account Management
• Advanced communication skills; clear and succinct communication

Desired Skills & Experience

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
• Experience with managing existing business relationships, partnerships, and alliances internally and externally
• Ability to assess and rank issues and tasks in order of importance for taking action
• Has gained prior experience in actual situations to recognize recurring meaningful components
• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Salary Range

$90,000-$95,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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